TV buys are often the largest part of a marketing and advertising budget but they are also oftentimes the largest source of wasted time and money.

If you’re like me, not knowing something is the worst thing in the world - and for brands, it could lead to potential consequences.

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.

You’re in a Monday morning budget meeting. You’re nervous because you know you need to prove to your boss that the marketing budget increase you got was worth it. There is just one problem… you can’t.

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

So you’ve bought into audience-targeted advertising—the idea that you can use data to find the individuals who are most receptive to your message.