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Audience Explorer

Unlock deep insights that drive smarter decision-making.

Audience Explorer is your go-to-tool for a 360-degree view of your audience. Discover consumer insights, psychographic traits, policy perspectives, media consumption habits, and detailed demographic and geographic data.


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the Tunnl Audience Intelligence Process

Audience Explorer Facilitates Audience Identification, Exploration & Media Planning

identify

Identify

the audiences that matter

explore

Explore

evolving attitudes

pinpoint

Pinpoint

optimal communication channels

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Reach

the same audience everywhere

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Measure

campaign impact and optimize

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UNPARALLELED INSIGHTS

Insights for Smarter Decisions

What makes Tunnl data better than other data?

  • Unparalleled audience insights: Tunnl empowers organizations with deep insights on the individual consumer at scale — No lookalikes necessary.

  • Insights connect to action: Tunnl research is actionable and addressable. 

  • Insights with accuracy: Tunnl's continuously updated data models drill down to the individual American.

  • Privacy-safe & secure: Tunnl is committed to protecting customer data and delivering a secure, trusted experience, demonstrated by our SOC 2 accreditation. 

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CONNECTED RESEARCH

Built to Break Down Silos

The Tunnl Platform connects insights to action. Break down data silos with a single source of truth that connects research to addressable audiences and measurement — all in one unified experience.

 

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INSIGHTS FOR SHARING

Presentation-Ready Insights

Look smart, get buy in and save time with insight exploration reports created with a button click.

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Impact of Audience Explorer 

Explore Audience Insights by Category

  • Psychographic Traits
  • Consumer Insights
  • Policy Insights
  • Media Mix
  • Demographic Data
  • Geographic Data

Psychographic Traits

Tunnl psychographic traits allow you to explore how human personality intersects with behavior.

Dive into the Five-Factor Personality Model, a widely accepted framework of personality that will capture variations in these different influential audiences.

The Big Five personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism), OCEAN, categorizes individuals according to key behavioral and emotional patterns. This framework is used in marketing and psychology to predict preferences, decision-making, and communication styles, offering a deeper understanding of audience segments.

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Consumer Insights

Tunnl consumer insight data provides a deeper understanding of your audience, empowering you to make smarter decisions, improve favorability and preference, or drive acquisition and retention. 

What industries and topics does Tunnl have consumer insights on? 

  • Health & Wellness
  • Recreation 
  • Personal Finance
  • Fashion & Style
  • Travel
  • Food & Beverage
  • Home & Garden
  • Arts & Culture 
  • Technology
  • Personal Preferences, such as Religious, Brand Loyalist, and Clearance Shopper
  • ...and more 
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Policy Insights

Tunnl policy insights provide a deep understanding of how your audience feels about specific public policy issues, empowering you to best align your brand with your audience on issues they care about, advocate for your industry or brand's cause or issue, and make smarter decisions.  

What advocacy audiences and topics does Tunnl have policy insights on? 

  • Health
  • Education
  • Energy & Environment
  • Foreign Policy
  • Infrastructure, Transportation & Housing
  • Technology & Gaming
  • Democracy & Governance
  • Public Safety
  • Civil Rights & Social Justice
  • Party ID
  • Political Ideology 
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Media Mix

Reach your audience where they're most engaged. Tunnl Media Mix provides organizations with clear insight into an audience's top channels including

  • Social
  • Digital
  • Linear TV
  • Streaming
  • Traditional audio
  • Digital audio
  • Video on demand

Next, use the Tunnl Platform to seamlessly activate precise audiences to any channel for maximum impact and efficiency — no proxy audiences required.

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Demographic Data

Tunnl provides key takeaways on demographics -  the age, sex, race, political party, income, marital status, education and children in household - of the people in your target audience. 

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Geographic Data

Tunnl provides easy-to-understand data on where the most population density exists for your desired audience and stack ranks DMAs. 

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SEE THE TUNNL PLATFORM IN ACTION

Request a Demo

Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.

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Request a Demo

Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.

Product-Illustration-1

 

KEEP EXPLORING THE TUNNL PLATFORM

Related Features

The data-driven Tunnl Platform is the only source for actionable audience intelligence. Discover other Tunnl features empowering agencies, brands, and industry advocates to make their smartest decisions yet.

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