Audience Explorer is your go-to-tool for a 360-degree view of your audience. Discover consumer insights, psychographic traits, policy perspectives, media consumption habits, and detailed demographic and geographic data.
the audiences that matter
evolving attitudes
optimal communication channels
the same audience everywhere
campaign impact and optimize
What makes Tunnl data better than other data?
The Tunnl Platform connects insights to action. Break down data silos with a single source of truth that connects research to addressable audiences and measurement — all in one unified experience.
Look smart, get buy in and save time with insight exploration reports created with a button click.
Unlock deep insights on the individual to drive smarter decision-making.
Get deep audience insights including psychographic traits, consumer insights, policy insights media mix, demographics and geographics.
Connect research to addressable audiences and measured in one unified experience.
Tunnl psychographic traits allow you to explore how human personality intersects with behavior.
Dive into the Five-Factor Personality Model, a widely accepted framework of personality that will capture variations in these different influential audiences.
The Big Five personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism), OCEAN, categorizes individuals according to key behavioral and emotional patterns. This framework is used in marketing and psychology to predict preferences, decision-making, and communication styles, offering a deeper understanding of audience segments.
Tunnl consumer insight data provides a deeper understanding of your audience, empowering you to make smarter decisions, improve favorability and preference, or drive acquisition and retention.
What industries and topics does Tunnl have consumer insights on?
Tunnl policy insights provide a deep understanding of how your audience feels about specific public policy issues, empowering you to best align your brand with your audience on issues they care about, advocate for your industry or brand's cause or issue, and make smarter decisions.
What advocacy audiences and topics does Tunnl have policy insights on?
Reach your audience where they're most engaged. Tunnl Media Mix provides organizations with clear insight into an audience's top channels including —
Next, use the Tunnl Platform to seamlessly activate precise audiences to any channel for maximum impact and efficiency — no proxy audiences required.
Tunnl provides key takeaways on demographics - the age, sex, race, political party, income, marital status, education and children in household - of the people in your target audience.
Tunnl provides easy-to-understand data on where the most population density exists for your desired audience and stack ranks DMAs.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.
The data-driven Tunnl Platform is the only source for actionable audience intelligence. Discover other Tunnl features empowering agencies, brands, and industry advocates to make their smartest decisions yet.
Build your target audience in minutes with full autonomy, using Tunnl’s extensive library of audiences and attributes.
Tunnl's first-in-class Campaign Effectiveness tool empowers organizations with clear insight into campaign performance, enabling smarter optimization in real time.
Engage hundreds of ready-to-reach audiences around top issues, interests, personality traits, consumer behaviors, media consumption habits and more.