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Tunnl Blog - All Posts

The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

A Practical Guide to Data Privacy Law: 5 Trends in Consumer Privacy Legislation

How to Improve Your Audience Targeting in Minutes with Tunnl's New Audience Builder

9 Prebuilt Audiences for Medicare, Medicaid, and Drug Cost Regulation: Reach the Right People with Your Healthcare Advertising

Data-Driven Advertising: Maximizing ROI with Audience Intelligence

The Role of Artificial Intelligence in Data-Driven Advertising

Building Trust with Consumers: Why Quality Audience Data Matters in Purpose-Driven Marketing

Demystifying Data-Driven Media Buys: 10 Best Practices for Audience Targeting

Healthcare Audiences: How to Instantly Advertise Flu Shots to Working Moms Before Back-to-School

How Media Buying Agencies Can Leverage Tunnl’s Data for Better Audience Targeting and Campaign Results

Economic Uncertainty and an Improved Outlook for Democrats: What’s New Since Q2 for Tunnl’s U.S. Policy Opinion Makers?

Airbnb & Vrbo vs. Short-Term Vacation Rental Regulation: How to Reach Your Target Audience with Tunnl’s Prebuilt Audiences

How to Enrich & Get the Most From Your First-Party Data with Tunnl

The Importance of Media Measurement in Controversial, Highly Regulated, or Crisis-Prone Industries

Maximizing Your Advertising Impact with Audience-Based Buying

Maximizing the Benefits of First-Party Data for Advertisers: Risks & Rewards

Media Fragmentation: How to Make the Most of America’s Divided Attention

Content-Centric vs. Audience-Based: The Most Accurate TV Ad Buying Method

The Vanishing Divide Between Public Affairs and Marketing - And What It Means for Your Ads

How to Reach LGBTQ+ Allies Authentically with Tunnl Free’s Advanced Search

10 Brand Campaigns that Prove Audience-Based Advertising Works

How Much Does It Cost To Build a Tunnl Custom Audience?

What is Audience Intelligence?

What is Audience Syndication? How to Access Tunnl Audiences Anywhere You Buy Ads

Tunnl's Best Policy Campaign Audiences to Reach Congress Before August Recess

Why Does Tunnl Premium Cost $10,000/Month?

4 Media Planning Tips for Maximizing Tunnl’s Free Audience Intelligence Platform & Prebuilt Ad Audiences

What is Tunnl’s Data Collection Process?

The Data Behind ESG: Social Responsibility, the Anti-Woke Movement, and What Americans Really Think

Maximizing Your Direct Contact Campaigns with Tunnl's Data Library

Tunnl vs. Applecart: Best Political & Issue Advocacy Advertising Tools

How to Reach Your Cannabis Campaign Audience

How to Improve Your Cable TV Reach with Tunnl’s Cable Ranker

5 Signs Custom Audiences are Best for Your Campaigns

How to Reach a Local Audience Accurately

Audience-Based Media Buying Terminology You Need to Know

What to Expect from a Tunnl Demo and How to Make the Most of It

What–and How Long–Does it Take to Build a Custom Audience with Tunnl?

Why Audience Data Quality is Essential & 4 Questions to Ask Your Vendor

Which Tunnl Platform Tier is Best for TV Advertisers?: Tunnl Plus vs. Tunnl Premium

Announcing Tunnl's New Audience Intelligence Platform

The Best Tunnl Audiences for Creating Policy Change at Every Level of Influence

Your Women’s History Month Campaign Needs These Prebuilt Audiences

Which Tunnl Platform Tier is Best for You & Your Campaigns?

What’s the Difference Between Survey Data and Modeling Data?

How to Pick Your Platform Tier: Tunnl Plus vs. Tunnl Free

Best Prebuilt Audiences for Transcending Stereotypes This Black History Month

Data Usage Fees: How Much Does It Cost To Activate Third-Party Audience Data?

The Ultimate Guide to Tunnl Free: Everything You Need To Know Before Signing Up

5 Can't-Miss Features in Tunnl Free

You’re Investing In Audiences — But Are You Leveraging the Right Data for Your Public Affairs Campaigns?

What's the Difference Between Facebook & Tunnl Audiences?

How Large Should Target Audiences Be? 3 Questions to Consider

Can Tunnl Audiences Be Used In Facebook?

Target Audiences for Health Care Advertising

Hybrid Pricing with The Trade Desk: How Does It Work?

How Does Tunnl Build Audiences?

Tunnl's Prebuilt Audiences: What Are They, and How Do Advertisers Use Them?

Actionable Ways to Increase Ad Reach Using Tunnl's TV Viewership Audiences

How to Use Tunnl's Advanced Search for More Granular Insights

Reach Linear TV and Streaming Consumers with Tunnl's TV Viewership Audiences

Target Audiences for Purpose-Driven Marketing in 2022

What Audiences Are Best for Political Advertisers?

What Are Audience Refreshes, and Why Are They Essential for Issue-Based Advertising?

4 Can't-Miss Tunnl Audiences for Nonprofits

Top 7 Tunnl Audiences for Retail Brands

How Can I Access Tunnl Audiences? Explore the Three Ways

How to Use Tunnl Audiences to Guide Your Outreach Strategy

How Tunnl Works with Agencies: What You Should (And Should Not) Expect

Custom Audience Subscriptions: What Are They and Do I Need One?

Is Audience Data Right for Your Purpose-Driven Advertising Campaigns?

What Are Tunnl Audiences? How to Target Specific People for Maximum Impact

How Tunnl Audiences Help Nonprofits: 4 Biggest Benefits

How to Reach the Exclusive People Who Influence U.S. Policy with Tunnl

Topics Replaces FLoC

What Is a Media Mix and Why Are They Essential for Influencing Your Audience?

Meta’s Ad Ban Is Bad News for Purpose-Driven Marketing - Here’s a Solution

What Meta's Political and Sensitive Ad Ban Means for Advertisers

What Is Purpose-Driven Marketing? The Importance of Cause, Connection, and Audiences

The 2 Biggest Myths about Targeted Advertising: Time and Cost

The Death of Third-Party Cookies & The Future of Advertising

Two Big Reasons Your Facebook Ad Custom Audiences Fail

What Is Linear Optimization and Do You Need It for Your Campaigns?

Paid and Earned Media Measurement: Keys to Understanding Your Impact

Tunnl for Media Buyers: Smarter Digital Media and Linear TV Buying

The 5 Biggest Pros and Cons of Tunnl’s Custom Audiences

The Cost of Media Optimization: An Explanation of Smart TV Targeting

Prebuilt vs. Custom Audiences: Which Is Best for You?

What Does Tunnl Do? Pioneering Audience Intelligence for Issue-Based Advertising

All posts