Advertisers who work in public opinion and policy know how quickly and dramatically these sectors can shift. That’s why when you need to influence real change, the key people your marketing needs to reach are the ones who can move your message forward where it can be realized into real change: Washington, DC.
Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.
If you work in industries heavily impacted by public opinion and policy, you know how important it is to get your message in front of the right people in power who can actually do something about it. Unfortunately, this can seem impossible. We understand the importance of connecting with people of the highest influence in Washington, D.C., and beyond. Engaging with these power players not only ensures your message is heard in America’s capital, but also that it is acted upon. That’s why we built our premium U.S. Policy Opinion Makers audience to help advertisers get their campaigns in front of the right people of influence to impact real change in policy and public perception. So, what is Tunnl's U.S. Policy Opinion Makers audience and how can it help you? In this article, we’ll answer this question so that by the end of this article, you’ll understand how Tunnl's demographic and media consumption insights into this exclusive audience help advertisers engage with the nation’s most powerful policy influencers.
Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”