Tunnl Blog

Advertisers who work in public opinion and policy know how quickly and dramatically these sectors can shift. That’s why when you need to influence real change, the key people your marketing needs to reach are the ones who can move your message forward where it can be realized into real change: Washington, DC.

Your ads aren't failing. Your audience targeting is.  Not enough leads or unqualified leads are hamstringing your metrics. Thousands of wasted impressions from irrelevant viewers drive up your CPM with no ROI to justify spending. And you're being left in the dust by competitors who are reaching your audiences better than you know how.  Audience intelligence is Tunnl's entire business. And we can tell you, from decades of microtargeting experience, that knowing your niche - who is in your audience and how to reach them - sets industry leaders apart from everyone else competing in the same ad space. We've created a suite of audience solutions, including premium and free prebuilt audiences, to get advertisers' messages in front of the right people.  The ultimate Tunnl audience solutions are custom audience subscriptions. They are built exclusively, uniquely according to your campaign needs. No matter your niche, we can build the industry's best issue-based audiences for your campaigns - audiences that get your message heard over your competitors and improve your return on ad spend (ROAS) through maximum reach efficiency.  But how much will a set of custom audiences cut into your ad budget? Can you afford to take the plunge? Let's break down the starting costs of a custom audience subscription from Tunnl and all the variables that can affect your out-the-door price so you can decide if it's worth the investment.

Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to plant the seeds of change in households throughout the country. You inspire voters. You lead conversations, change minds, and drive decisions.  But only if you reach the right people.  Changemakers from the public affairs, advertising, and political spaces founded Tunnl. We know what it takes to enact meaningful change through strategic communication - and who you have to talk to to make it happen.  We’re laying out the audiences with the most power to effect change, from lawmakers to local advocates, so you can decide which group will propel your cause in the right direction.

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”