Resources

What is Tunnl’s Data Stack - and Why Does it Matter?

Most audience platforms run on one or two data sources. Tunnl runs on a connected stack of real, observed signals includ...

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Tunnl Partners with TiVo Ads to Expand Local TV Coverage Across Media Planning and Audience Insights

Tunnl is excited to announce a new partnership with TiVo Ads, adding another layer of TV viewership data behind the audi...

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Tunnl Partners with VIZIO to Power the Next Generation of TV-First Media Planning

Tunnl is excited to announce a new partnership with VIZIO that significantly enhances the TV data foundation behind our ...

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Party Registration is Losing Its Meaning, And That Matters

For decades, party registration has been a strong marker of political identity in American life, even though not all sta...

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The Overlooked Power of Audio in Modern Campaigns

In a crowded media landscape, attention is one of the rarest resources. While video, social, and digital display ads dom...

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The Changing Nature of Activism and Influence

Americans are pulling back from civic life — but influence hasn’t disappeared, it’s just shifting. Since 2023, civic act...

Tunnl's Lookalike Modeling App on the Snowflake Marketplace Accelerates Customer Acquisition

Finding Your Next Best Customers: The Lookalike Revolution with Tunnl and Snowflake Every business thrives on growth, an...

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The Hispanic vote could decide the election. Both political parties should invest more in Spanish-language advertising.

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of...

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The Importance of Hispanic Voters & How to Reach Them with Your Political Ads

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. elector...

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Data-Driven Advertising: Maximizing ROI with Audience Intelligence

Roughly one-third of advertisers had their budgets cut in 2023, but the cost of ad inventory is up, and return on ad spe...

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How Media Buying Agencies Can Leverage Tunnl’s Data for Better Audience Targeting and Campaign Results

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spe...

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The Role of Artificial Intelligence in Data-Driven Advertising

Marketing departments and C-suites alike have been buzzing about artificial intelligence for months. What it means for c...

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Airbnb & Vrbo vs. Short-Term Vacation Rental Regulation: How to Reach Your Target Audience with Tunnl’s Prebuilt Audiences

Short-term rental (STR) legislation throughout the country may change the way Americans travel in the very near future. ...

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The Importance of Media Measurement in Controversial, Highly Regulated, or Crisis-Prone Industries

E-coli outbreaks, oil spills, data breaches, drug prices… behind every headline-making hot topic is a business bearing t...

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Maximizing Your Advertising Impact with Audience-Based Buying

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer ta...

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Media Fragmentation: How to Make the Most of America’s Divided Attention

Gathered around the water cooler, people used to ask each other if they’d caught that one popular TV show that aired the...

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Content-Centric vs. Audience-Based: The Most Accurate TV Ad Buying Method

You may have watched Meet the Press on Sunday. You’d be among anywhere from 2 to 4 million other viewers between the age...

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The Vanishing Divide Between Public Affairs and Marketing - and What It Means for Your Ads

You have a job to do - legislation to influence, a company reputation to defend, and revenue to grow. But somewhere else...

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Tunnl Halo vs. Applecart: Shaping Outcomes with Stakeholder Influence

You know that song you hear everywhere? It’s on the radio during your commute. Your friends are humming it at dinner. It...

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Announcing Tunnl's New Audience Intelligence Platform

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping ...

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The Best Tunnl Audiences for Creating Policy Change at Every Level of Influence

Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to...

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Data Usage Fees: How Much Does It Cost To Activate Third-Party Audience Data?

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section,...

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You’re Investing In Audiences — But Are You Leveraging the Right Data for Your Public Affairs Campaigns?

Updated July 2023 When it comes to executing successful ad campaigns, the only thing as important as messaging is data. ...

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How Large Should Target Audiences Be? 3 Questions to Consider

Successful advertising hinges on reaching the right people, on the right channels, with the right message. That’s why sa...