Get your story in front of the right people every time

Use a data-driven approach to maximize your brand, purpose-driven, and issue advocacy efforts.

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Identify your audience, integrate your data

Create the audiences that matter most

Connect and influence your audience

Why this matters

Use Data Driven Audiences to Avoid Business Pitfalls

By identifying, creating, and connecting with the audiences that matter the most, you can avoid:

Making budget and targeting decisions based on assumptions
Not knowing what your competition is doing
Wasting money on the wrong audiences
Getting your story in front of the wrong people
Letting your competitors control your narrative

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The Plan

Powering Brand, Purpose-Driven, and Issue Advocacy Efforts

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Customize Your Audience Solution

Connect with Your Audience Solution

Your Success Story

The Benefits You Get From Identifying, Creating, and Connecting with Your Audience

We offer a wide variety of products to meet your needs. Here are the successes you can expect no matter which solution is right for you:

Clearly understand your target audience
Deliver more messages with the same budget
Persuade and mobilize your audiences better than anyone
Justifiable spending of precious company resources
Know you're connecting with the right audiences across screens
Know all agency partners are moving toward the same goal

Start your Success Story

Check out these resources:

Visit Learning Center

3 Audience Targeting FAQs: Media Buyers, Ad Inventory Types, and Where to Target

Understanding your audience is key - today’s consumers want to support businesses that align with their personal values. Targeting a specific audience is essential but how do you do it? These three answers are the keys to understanding your biggest questions about audience targeting.

Data-driven audiences for purpose-driven marketing: Who needs it?

Do you really need audiences? If you are a company or brand that wants to support social activism or issue advocacy, you need data-driven techniques to connect your stories with the people that matter the most. This article will help you determine if data-targeted audiences are right for you.

Meta’s Ad Ban Is Bad News for Purpose-Driven Marketing - Here’s a Solution

Meta, Facebook's parent company, announced an ad ban that poses a real threat to purpose-driven marketing. In this article, we discuss how companies move forward.