About

Audiences

Prebuilt Audiences Hundreds of issue-based audiences with detailed demographic and media insights ready to use right away—for free.

Prebuilt Audiences

Prebuilt Audience Library Browse through all of your prebuilt audience options and access the right ones for you instantly.

Prebuilt Audience Library

Custom Audiences Campaigning on an extra-niche issue? You could be a good fit for a custom audience made by Tunnl only for you.

Custom Audiences

Opinion Makers Reach the most influential people in the nation with the exclusive Opinion Makers audiences, prebuilt but premium.

Opinion Makers

Platform & Pricing

Platform Discover what Tunnl's three different tiers of audience intelligence platform can do for your campaign's reach and efficiency.

Platform

Pricing Get a clear idea of what using Tunnl will cost you based on the niche-ness of your audience and the complexity of your insights.

Pricing

Resources

Get Started

Reach the right audience, right away

You need to reach a group of people based on how they feel about a hot-button issue. Tunnl's issue-based audiences and intelligence platform go beyond assumptions made with demographics alone to help advertisers and agencies reach the people who want to engage with their campaigns.

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Identify and understand the audience who cares about your message

Inside the Tunnl platform, identify the ideal audience for your campaign based on the stance they take on current issues in America. Learn who they are and where to reach them with demographic and media insights.

Activate your audience data in your media buying platforms

The Tunnl platform integrates with your media buying platforms. Get the most from your media buys when you push your Tunnl audiences into your media buying platforms to inform campaigns across any mix of channels.

Reach your ideal audience and influence them to act

When you inform your media buys with Tunnl data, your message reaches the people who are most likely to care about it in the media channel they're most likely to engage with it. Use Tunnl data and maximize your impact.

Why it matters

Use Data-Driven Audience Insights to Avoid Advertising Pitfalls

By identifying, creating, and connecting with the audiences that matter the most, you can avoid:

Making budget and targeting decisions based on assumptions
Not knowing what your competition is doing
Wasting money on the wrong audiences
Getting your story in front of the wrong people
Letting your competitors control your narrative

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How to Work with Tunnl

Powering Issue, Cause, Public Affairs, and Purpose-Driven Campaigns

Create your free account

Sign up for Tunnl Free for instant access to hundreds of prebuilt, issue-based audiences; demographic and media mix insights; and custom audience builder.

Start Free

Tailor and scale your solutions

Get extra-niche with custom and Opinion Makers audience styles and level up your insights with Tunnl Plus and Premium, both for advertisers who do TV—not just digital.

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