Leading the New Era of Audience Intelligence

Sara Fagen

CEO, Co-Founder

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Brent Seaborn

Chief Data Science Officer, Co-Founder

At Tunnl, I lead modeling, targeting, and new product development.

Prior to Tunnl, I gained experience in survey research as the Project Manager for Market Strategies.

I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.

Alex Lundry

Co-Founder

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Corey Mull

Chief Technology Officer

Corey Mull is a mathematician, statistician, and programmer specializing in the technical elements powering targeted marketing and advertising.

Corey began his Tunnl tenure as the Vice President of Data Science in 2019. After years of helping to elevate the mathematical sophistication of Tunnl’s audience intelligence platform, Corey accepted the Chief Technology Officer role in 2021. He is instrumental in coordinating improvements to Tunnl’s technology, facilitating advancements in our data modeling process, and embracing a culture of experimental thinking that cultivates a free-flowing pipeline of new product initiatives.  

Elise Lewis

Chief Product Officer

Elise joined Tunnl in September 2013 and currently serve as the VP of Product.

At Tunnl, Elise focuses on Product Strategy, Development, and Operations. Prior to her current role, Elise led the Client Relations team at Tunnl.

Before joining Tunnl, she gained experience in data analysis and microtargeting at TargetPoint Consulting and on Mitt Romney's 2012 Presidential campaign.

She attended Georgetown University where she got my Bachelor's degree in Political Science with a concentration in International Relations.

Elise currently lives in Alexandria, VA with my husband, two sons, and rescue pup.

When she's not building great products at Tunnl, you can find her chasing after her kids and trying to find time to read a good book!

Brian Rose

Chief Revenue Officer

Brain joined Tunnl in October of 2019 and currently serve as Chief Revenue Officer.

At Tunnl, he oversee our Account Management department, responsible for helping customers achieve maximum success with their Tunnl solutions through proactive education and responsive communications. 

Prior to Tunnl, he gained experience in public affairs and advocacy at DDC Public Affairs and as Director of State Affairs for the Retail Industry Leaders Association (RILA).

He is a graduate of the University of Kentucky where he majored in Political Science and International Relations. Brian currently live in Alexandria, VA. When he's not keeping busy with Tunnl duties, you can find him losing money on the golf course somewhere.

Bob Richards

Senior VP of Engineering

Bob joined Tunnl in June of 2020 and currently serves as the SVP of Engineering.

At Tunnl, he leads the product development, data operations, and security efforts.

Prior to Tunnl, he gained 25 years of experience in web sites and data operations as the CTO of several startups and leader of the partner innovation group at Dun & Bradstreet.

Bob currently live in Austin, TX with his wife and children. When he's not keeping busy at work, you can find him on his boat on Lake Austin or cheering on the University of Texas sports teams.

Joey Friess

VP of Business Development

Joey Friess serves as Tunnl’s VP of Business Development, collaborating with various teams to identify the best-fit targeting and audience intelligence solutions for brands, agencies, and associations in today’s complex advertising landscape.

His previous experience as a sales leader and operational advisor at Morning Consult equips Joey with critical expertise in connecting advertisers with the timely data they need to make an impact.

Outside of his role at Tunnl, Joey enjoys spending time with his family or out on the links for a round of golf. 

Alexander Ateshian

VP of Finance and Operations

Alexander joined Tunnl in June of 2020 and currently serves as VP of Finance and Operations.

Alexander is instrumental in developing and overseeing systems that ensure Tunnl continues to provide the best in audience intelligence to our clients. 

An Economics graduate of George Washington University, Alexander brings both theoretical and practical experience in finance to Tunnl, which he bolstered during his time as a Finance Associate at James M. Martin Co. 

Alexander currently lives in Washington, DC. When he's not keeping busy at Tunnl, you can find him eating at a Michelin-star restaurant or Chipotle.

Caroline Bye

VP of Audiences and Insights

Caroline is Tunnl's VP of Audiences and Insights. She works with the product team to innovate in-demand targeting and measurement solutions for our clients. 

Caroline joined the Tunnl team from Morning Consult. She has extensive expertise in public affairs and advocacy research. Her understanding of political polling and campaigns gives her a unique perspective on how to drive meaningful connections with audiences and measure impact. 

Mitchell West

VP of Linear Products

As Tunnl's VP of Linear Products, Mitchell aids our product team in innovating cutting-edge solutions for linear TV measurement and optimization.

Mitchell brings extensive expertise in ad intelligence, marketing data, and business analytics from his previous role as Director of CMAG.

Sam Zaleski

VP of Strategic Initiatives

Sam Zaleski is Tunnl's VP of Strategic Initiatives. She supports strategic planning, goal setting, and process improvements across the company. Sam specializes in architecting unique research solutions that help clients and campaigns navigate complex audience challenges with precision and insight.

Before joining Tunnl, Sam served as Global Head of Strategy & Growth at HarrisX, and brings extensive experience in sophisticated political and public affairs campaigns. With a deep understanding of polling, data analytics, and storytelling, Sam helps bridge the gap between audience intelligence and actionable strategy, ensuring clients and our growing team have the tools they need to maximize their impact.