Meet the Tunnl Team

Sara Fagen

CEO, Founder

Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.

Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” 

Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.

Brent Seaborn

Chief Data Science Officer, Partner

I joined Tunnl in 2005 and currently serve as the Chief Data Scientist.

At Tunnl, I lead modeling, targeting, and new product development.

Prior to Tunnl, I gained experience in survey research as the Project Manager for Market Strategies.

I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.

Vinita Srivastava

Chief Product Officer

I joined Tunnl in July of 2021 and currently serve as the Chief Product Officer.

At Tunnl, I lead product strategy, product management and operations.I am responsible for creating products that deliver value to our customers in the brand, issue advocacy, and corporate reputation space.

Prior to Tunnl, I have held product leadership roles across data, digital and mobile organizations, including Wunderman Thompson, Sprint and AOL.

I am received my undergraduate at the George Washington University where I majored in International Affairs and graduate of the University of Maryland with an MBA in Management and Marketing. I currently live in Fairfax VA.

When I’m not keeping busy with Tunnl duties, you can find me eating good food, drinking wine or doing yoga…. maybe simultaneously.

David Seawright

Chief Revenue Officer

I joined Tunnl in January of 2014 and currently serve as the Chief Revenue Officer.

At Tunnl, I lead the Sales, Marketing and Data Partnerships teams.

Prior to serving as the Chief Revenue Officer, I held roles at Tunnl in Product and Client Relations.

I am a graduate of UC Berkeley, where I earned a Bachelor's degree in Media Studies, and Georgetown University where I earned a Master's degree in Communication, Culture, and Technology. I live in the suburbs of Washington, DC with my wife and three children.

When I am not growing Tunnl you can find me posting photos and videos of my outdoor cooking on Instagram as @CostcoGrillDad.

Corey Mull

SVP, Technology and Data Science

I joined Tunnl in May of 2017 and currently serve as the SVP of Technology and Data Science.

At Tunnl, I lead the data science team, develop new data products for our platform, and direct custom targeting and analytics engagements.

Prior to Tunnl, I gained experience in consulting as a Consultant for a Corporate Executive Board.

I am a graduate of Randolph-Macon College, where I earned a Bachelor's degree in History and Georgetown University with a Master's degree in Mathematics. I currently live in Washington, DC with my wife, my son, and a very excitable Golden Retriever. When I’m not keeping busy developing new approaches to problems in ad targeting and marketing measurement, you can find me at Camden Yards, rooting for the 1983 World Champion Baltimore Orioles.

Bob Richards

SVP of Engineering

I joined Tunnl in June of 2020 and currently serve as the SVP of Engineering.

At Tunnl, I lead the product development, data operations, and security efforts.

Prior to Tunnl, I gained 25 years of experience in web sites and data operations as the CTO of several startups and leader of the partner innovation group at Dun & Bradstreet.

I currently live in Austin, TX with my wife and children. When I’m not keeping busy at work, you can find me on my boat on Lake Austin or cheering on the University of Texas sports teams.

Erin Abell

VP of Operations

I joined Tunnl in March of 2020 and currently serve as the VP of Operations.

At Tunnl, I lead hiring, human resources, and day to day management.

Prior to Tunnl, I gained experience in data and operations for TargetPoint and i360. Prior to that I worked in institutional securities for Morgan Stanley and KBC.

I am a graduate of Towson University, where I earned degrees in Political Science and Economics. I currently live in Alexandria, VA. When I’m not keeping busy managing the Tunnl Team, you can find me reading and traveling.

Elise Lewis

VP of Product

I joined Tunnl in September 2013 and currently serve as the VP of Product.

At Tunnl, I focus on Product Strategy, Development, and Operations. Prior to my current role, I led the Client Relations team at Tunnl.

Before joining Tunnl, I gained experience in data analysis and microtargeting at TargetPoint Consulting and on Mitt Romney's 2012 Presidential campaign.

I attended Georgetown University where I got my Bachelor's degree in Political Science with a concentration in International Relations.

I currently live in Alexandria, VA with my husband, two sons, and rescue pup.

When I’m not building great products at Tunnl, you can find me chasing after my kids and trying to find time to read a good book!

Brian Rose

VP, Business Development

I joined Tunnl in October of 2019 and currently serve as a VP of Business Development.

At Tunnl, I help drive the company’s business development in the brand, issue advocacy, and corporate reputation space.

Prior to Tunnl, I gained experience in public affairs and advocacy at DDC Public Affairs and as Director of State Affairs for the Retail Industry Leaders Association (RILA).

I am a graduate of the University of Kentucky where I majored in Political Science and International Relations. I currently live in Alexandria, VA. When I’m not keeping busy with Tunnl duties, you can find me losing money on the golf course somewhere.

Heather Philpot

VP, Business Development

I joined Tunnl in January of 2022 and serve as Vice President of Business Development.

At Tunnl, I’m an innovator of data-driven strategies aimed at maximizing results and increasing revenue.

Prior to Tunnl, I was Executive Vice President of Data Strategy and Operations for Data Axle.

I attended University of New Mexico but currently live in Washington, DC.

When I’m not at Tunnl, you can find me front row at SoulCycle!

Amanda Peterson Beadle

Senior Director, Partnerships

I joined Tunnl in April 2022 and currently serve as the Senior Director of Partnerships.

At Tunnl, I lead the partnerships team as we work with new and existing partners, platforms, and agencies to make our data easily accessible and usable for a variety of campaigns.

Before Tunnl, I was a senior account executive at a4 Advertising, where I oversaw digital campaign planning and execution for corporations, political campaigns, nonprofits, and agencies. Previously, I also worked at APCO Worldwide and helped clients reach and engage with their audiences online.

I am a graduate of the University of Alabama, where I majored in journalism and Spanish.

I currently live in Washington, DC. 

When I am not at Tunnl, you can find me going on adventures with my 2 year old daughter around the area (especially if ice cream is involved).

Nathan Romberg

Senior Director, Business Development

I joined Tunnl in October of 2019 and currently serve as a Senior Director of Business Development.

At Tunnl, I help advertisers leverage our audiences for digital and addressable campaigns.

Prior to Tunnl, I gained experience in digital advertising at BASK Digital Media as the Director of Advertising.

I am a graduate of Point Loma Nazarene University where I majored in Business Communications & Marketing. I currently live in Alexandria, VA.

When I’m not keeping busy with Tunnl, you can find me writing songs or chasing golf balls around for hours.

Chester Bedell

Director of Partnerships

I joined Tunnl in January of 2022, and currently serve as Director of Partnerships.

At Tunnl, I build partnerships in the AdTech space with data onboarding platforms, DSPs, and managed service providers.

Prior to Tunnl, I worked at Data Trust as the Business Development Director.

I am a graduate of Wake Forest University where I majored in Mathematical Business.

I currently live in Arlington, VA.

When I am not keeping busy with Tunnl duties, you can find me watching football, cycling, or downhill skiing.

Teddy Kamody

Director of Agencies

I joined Tunnl in January of 2020 and currently serve as the Director of Agencies. 

At Tunnl, I focus on agency relations, data partnerships, and audience distribution for our clients.

Prior to my current role at Tunnl, I gained experience in politics on the Hill, and in media & advertising as the Senior Media Buyer and Analyst for MediumBuying

I am a graduate of Kent State University where I earned degrees in Political Science and Psychology. I currently live in Arlington, VA.

When I’m not busy assisting Tunnl clients, you can find me cheering on the Cleveland Browns.

Sarah Wilson

Senior Content Manager

I joined Tunnl in May of 2022 and currently serve as the Senior Content Manager. 

In this role, I oversee the development of Tunnl's online presence by writing creative content and brand messaging that informs and attracts customers.

Prior to Tunnl, I worked in the marketing-agency space writing for multiple clients across industries.

I am a graduate of Georgia College & State University, where I earned a bachelor's degree in Mass Communications with a focus on print media.

I currently live in Atlanta, GA.

When I am not writing for Tunnl, you can find me kayaking the Chattahoochee River or curling up with a good book.

Samantha Zaleski

Senior Director, Client Relations

I joined Tunnl in April of 2020 and currently serve as the Senior Director of Client Relations.

At Tunnl, I focus on advising clients on how to reach the audiences they care about, surfacing insights from our media measurement platforms, and giving our clients a clear picture on how to persuade and mobilize their audiences across channels.

Prior to my current role at Tunnl, I gained experience in Big Data Analytics and Advocacy as the Research Director for TargetPoint Consulting and as a Director at Carly Fiorina's nonprofit.

I am a graduate of Michigan State University's James Madison College where I earned a degree in Social Relations and Politics. You can find me traveling between DCA and GRR, as my home base is in the Grand Rapids, Michigan area with my husband and our dog Huck when I'm not in DC.
When I’m not busy helping exceed our client's expectations, you can find me enjoying Lake Michigan beach towns or honing my amateur chef skills with a new recipe.

Elise Katz

Senior Director, Client Relations

I joined Tunnl in February 2022 and currently serve as Senior Director, Client Relations, Public Affairs.

At Tunnl, I help our clients understand how they can reach the people they care about most in the most effective and efficient ways possible.

Prior to Tunnl, I gained experience in public affairs and advocacy at DDC Public Affairs and communications and federal contracting at Aptive Resources.

I attended American University where I earned a bachelor’s degree in Interdisciplinary Studies (Communications, Law, Economics, and Government) and The University of Maryland College Park where I earned an MBA.

I currently live in Washington, DC.

When I’m not at Tunnl, you can find me hiking in a National Park or trying out a new recipe in the kitchen.

Mauricio Amezcua

Senior Python Developer

I joined Tunnl in December 2021, and currently serve as a Backend Engineer on the Technology team.

At Tunnl, I write code that powers our products such as Paid and Earned Media. When not working on our products, I'm working on internal tooling and efficiency of our codebase.

Prior to Tunnl, I served as a Software Engineering Lead for the Yext Consulting team, where I led a couple of teams that delivered full-stack solutions to clients.

I am a graduate of UT Austin, where I earned a Bachelor's degree in Computer Science.

I currently live in McAllen, Texas with my 3 pups - an Iggy, Chihuahua, and an Aussie.

When I am not at Tunnl, you can find me off roading at South Padre, possibly very stuck in the sand.

Alexander Ateshian

Operations Manager

I joined Tunnl in June of 2020 and currently serve as an Operations Manager.

At Tunnl, I help with operations and finance.

Prior to Tunnl, I gained experience in finance as a as Finance Associate at James M Martin Co.

I am a graduate of George Washington University where I majored in Economics. I currently live in Washington, DC.

When I’m not keeping busy with Tunnl, you can find me eating at a Michelin star restaurant or Chipotle.

Liam Campbell

Data Scientist

I joined Tunnl in January of 2020 and currently serve as a Data Scientist.

At Tunnl, I focus on designing and building the AI that powers our products.

Prior to Tunnl, I gained experience while working on Bechtel Corporation's data science team.

I am a graduate of UC Berkeley where I earned a Bachelor's degree in Industrial Engineering and Operations Research. I currently live in Washington, DC.

When I’m not keeping busy with helping Tunnl innovate, you can find me playing golf or sending bots back to the lobby.

Josh Cooper

Data Engineer

I joined Tunnl in May of 2017 and currently serve as a Data Engineer.

At Tunnl, I focus on audiences, data partnerships, and the backend software/technologies that power them.

Prior to my current role at Tunnl, I gained experience in data analytics as the Engineering team's Senior Data Analyst.

I am a graduate of Brigham Young University where I earned a Bachelor's degree in Political Science and am currently pursuing a Master's degree in Analytics from Georgia Tech. I currently live in the Salt Lake City area with my wife and son.

When I’m not keeping busy with building our software, you can find me enjoying a hike or playing board games.

John Dyer

Senior Software Engineer

I joined Tunnl in August of 2020 and currently serve as the Senior Software Engineer.

At Tunnl, I focus on our Audiences product and front-end development.

Prior to my current role at Tunnl, I gained experience in web development as a full-stack engineer for several Austin-area software companies.

I am a graduate of the University of Texas at Austin with a Bachelor's degree in Computer Science. I currently live in Liberty Hill, Texas with my wife and two sons.

When I’m not busy writing code, you can find me on the farm with the goats.

Blake Ellis

Director of Audience Modeling

I joined Tunnl in November of 2017 and currently serve as the Director of Audience Modeling.

At Tunnl, I focus on fielding projects for clients, building accurate models, and turning models into meaningful audiences.

Prior to my current role at Tunnl, I gained experience in data analytics as the Data Science team's Senior Data Analyst.

I am a graduate of Brigham Young University-Idaho where I earned a Bachelor's degree in Financial Economics with a Multilingual minor. I currently live in Pleasant Grove, Utah with my wife and our dog.

When I’m not keeping busy with client needs, you can find me fly fishing on the Provo River until the sun goes down.

Ekemini Essien

DevSecOps Engineer

I joined Tunnl in April of 2022 and currently serve as a DecSecOps Engineer. 

At Tunnl, I am responsible for ensuring data health and quality in every step of the pipeline process.

Prior to working as a DevSecOps Engineer, I worked in business development within the information security sector.

I am a graduate of Houston Baptist University, where I earned my Bachelors degree in Business Administration, and Solent University where I earned a Masters degree in Management.

I currently live in Plano, TX.

When I am not at Tunnl, you can find me playing the drums at a local Guitar Center!

Cereza Ford

Operations Analyst

I joined Tunnl in May of 2022 and currently serve as an Operations Analyst. 

At Tunnl, I support the financial and operations functions to help drive process and organizational success. 

Prior to Tunnl, I worked as a contractor for a variety of companies helping to improve organizational and project specific success. 

I graduated from Oral Roberts University with a Bachelor of Business Administration and Regent University with a Master of Organizational Leadership. 

I currently reside in Prince George's County in Maryland. 

When I am not at Tunnl, you can find me enjoying life and trying new things. 

Judson Gates

ETL Engineer

I joined Tunnl in January 2022, and currently serve as an ETL Engineer on the Data Operations team.

At Tunnl, I manage the Audience ingestion process and help Client Relations access the data our clients need.

Prior to Tunnl, I led the Engineering team at Data Trust.

I am a graduate of Penn State University, where I earned a B.A. in Telecommunications.

I currently live in Alexandria, VA with my partner and our son.

When I am not at Tunnl, you can find me lounging out on the Chickahominy River or fishing in Montana.

Abi Green

Associate Product Manager, Audiences

I joined Tunnl in April of 2022 and currently serve as the Associate Product Manager for Audiences. 

At Tunnl, I ensure that our audiences meet our clients' needs and coordinate their creation from start to finish.

Prior to my current role at Tunnl, I gained analytics and data visualization experience in the political space at Data Trust and Deep Root, and most recently in the higher education marketing space at UMGC.

I am a graduate of the Ohio State University where I majored in Political Science with a minor in Statistics.

I currently live in Baltimore, MD. 

When I'm not at Tunnl, I'm probably pretending I didn't athletically peak in high school (via volleyball tournaments, soccer, and running), watching college football, or trying to convince my friends to play Catan.

Taylor Hines

People Operations Manager

I joined Tunnl in March 2022 and currently serve as the People Operations Manager.

At Tunnl, I manage the Human Resources aspect of Operations.

Prior to Tunnl, I lead recruiting and human resources teams in healthcare, logistics, and manufacturing.

I am a graduate of Southeastern Oklahoma State University where I earned my Master's Degree in Business Administration.

I currently live in Springfield, VA.

When I am not at Tunnl, you can find me reading a good historical biography and cuddling up to doggies.

Matt Icklan

Director of Project Management

I joined Tunnl in March of 2022, and currently serve as the Director of Project Management.

At Tunnl, I help to ensure that our Technology teams' efforts are best aligned with our customers' needs and the company's business strategies.

Prior to joining Tunnl, I gained experience as a Business Systems Analyst and Project Manager at Sprint-Nextel and DC Public Schools and as a Product Manager while serving at Rosetta Stone.

My wife and I currently reside in Camp Springs, MD. While I'm not at work, I enjoy camping, hiking, kayaking, and seeing live music. I'm also active in our local civic association, where I serve as a member of the Community Engagement committee.

Danielle Imhoff

Senior Data Analyst

I joined Tunnl in September of 2021 and currently serve as a Senior Data Analyst.

At Tunnl, I focus on clients services, data science, and data analytics.

Prior to my current role at Tunnl, I gained experience in data analytics as a Data & Risk Analyst for the Department of Housing & Urban Development.

I am a graduate of the University of Wisconsin - Madison where I earned a degree in Economics. I currently live in Washington, DC.

When I’m not busy with work, you can find me cooking or at a local restaurant.

Rachel Jacobs

Director of Data Operations

I joined Tunnl in February of 2020 and currently serve as the Director of Data Operations.

At Tunnl, I focus on delivering great products to our clients.

Prior to my current role at Tunnl, I gained experience in politics as the Executive Director at the Indiana GOP and then Campaign Manager for Congressman Trey Hollingsworth.

I am a graduate of University of Kentucky where I earned a degree in Political Science. I currently live in North Carolina. When I’m not busy in Zoom meetings, you can find me planning my next roadtrip or at trivia night.

Nate Jessee

Senior Data Engineer

I joined Tunnl in March of 2020 and currently serve as a Senior Data Engineer.

At Tunnl, I focus on creating, innovating, and improving the code and systems that power Tunnl.

Prior to my current role at Tunnl, I gained experience in machine learning as the Data Analyst at TargetPoint Consulting.

I am a graduate of Brigham Young University where I earned a degree in Political Science. I currently live in Salt Lake City, UT with my wife and daughter.

When I’m not busy writing code for Tunnl, you can find in the mountains snowboarding.

Adam McInturff

Data Analyst

I joined Tunnl in February of 2022 and currently serve as an Analyst.

At Tunnl, I focus on client reporting, data analytics, and modeling.

Prior to my current role at Tunnl, I worked in professional baseball in scouting and front office positions with the Texas Rangers, Baltimore Orioles, KT Wiz, and Toronto Blue Jays.

I majored in Business Management at the University of Kentucky.

I’m originally from Washington, D.C. and now live in Newport, Rhode Island.

When I’m not working with data and clients at Tunnl, you can find me on a run or firing up the grill.

Griffin Moore

Data Analyst

I joined Tunnl in June of 2021 and currently serve as a Data Analyst.

At Tunnl, I focus on client relations, modeling, and analysis.

Prior to my current role at Tunnl, I gained experience in data analysis as a Data Analyst for Y2.

I am a graduate of Brigham Young University where I earned degrees in Political Science. I currently live in Arlington, VA with my wife.
When I’m not busy with data, you can find me eating good food.

Carter Nies

Director of Business Intelligence

I joined Tunnl in July of 2020 and currently serve as the Director of Business Intelligence.

At Tunnl, I lead the design, build out and implementation of our dashboard products.

I am a graduate of Clemson University where I earned degrees in Political Science. I currently live in Washington, DC.

When I’m not busy working in Tableau, you can find me obsessing over my favorite sports teams

Samuel Nwokenkwo

Front-End Developer

I joined Tunnl in November of 2021 and currently serve as a Front End Developer.

At Tunnl, I implement beautiful UI designs using predominantly Vuejs.

Prior to my Tunnl role as a Front End Developer, I worked as a Full Stack Developer at Coretechs.

I am a graduate of the Robert H. Smith School of Business, UMD with a degree in Accounting.

I currently live in Hyattsville, Maryland. When I am not at Tunnl, you can find me watching documentaries on politics, war, business and economics.

Swapnil Patel

DevSecOps Manager

I joined Tunnl in June of 2021 and currently serve as the DevSecOps Manager.

At Tunnl, I focus on security and regulatory compliance, automation of secure product development lifecycles, and enabling organizational growth with respect to speed and scale.

Prior to my current role at Tunnl, I gained experience in consulting for Fortune 500 companies as a Senior DevSecOps Engineer and Solutions Architect for Accenture Security.

I am a graduate of University of Maryland - Global Campus where I earned degrees in Computer Networking and Cybersecurity & Software Development and Security. I currently live in Houston, TX with my labrador Tobi.

When I’m not busy enriching Tunnl's security program, you can find me exploring Houston and trying new foods and craft beer!

Emily Perry

Operations Manager

I joined Tunnl in August of 2020 and currently serve as the Operations Manager.

At Tunnl, I focus on office operations and hiring/onboarding new employees.

Prior to my current role at Tunnl, I gained experience in polling as a Project Manager for WPA Intelligence. Prior to that I served as a project manager at the Republican National Committee.

I am a graduate of Ohio Wesleyan University where I earned degrees in International Relations & Spanish. I currently live in Washington, DC.

When I’m not busy at Tunnl, I'm either trying to find the ultimate chocolate chip cookie recipe or looking for another adventure and the the next place to hike.

Kelsey Pruitt

Senior Data Analyst

I joined Tunnl in March of 2020 and currently serve as the Senior Data Analyst, Client Services.

At Tunnl, I focus on creating audiences and deliverables for clients, using our data to help our client tell their story, and designing visually interesting and innovative deliverables.

Prior to my current role at Tunnl, I gained experience in traditional survey research as a Research Analyst for TargetPoint Consulting.

I am a graduate of the University of Georgia where I earned a degree in Political Science. I currently live in Arlington, VA.

When I’m not busy updating the office on notable pop culture events, you can find me balancing an extensive schedule of reality tv shows and their corresponding podcasts

Jordan Robey

Data Analyst

I joined Tunnl in September 2021 and currently serve as a Data Analyst.

At Tunnl, I engage in Audience building and help craft models centered around these Audiences so that dashboards and reports can be created and delivered to clients.

Prior to serving as a Data Analyst, I gained experience with SQL, Python, and Tableau in the semiconductor industry as an Industrial Engineer.

I am a graduate of Virginia Tech in Industrial and Systems Engineering.

I currently live in Alexandria, Virginia.

When I am not at Tunnl, you can find me kayaking and attending concerts and comedy shows.

Joe Soave

Senior Data Analyst

I joined Tunnl in July of 2020 and currently serve as a Senior Data Analyst.

At Tunnl, I focus on support client needs through deliverables, analysis, and audience creation.

Prior to my current role at Tunnl, I gained experience in data analytics and politics as an Intern for TargetPoint Consulting, Illinois Opportunity Project, and the Village of Indian Head Park.

I am a graduate of Michigan State University where I earned a degree in Political Science - Pre-Law. I currently live in Washington, DC.

When I’m not busy helping clients achieve top results, you can find me searching for the best D.C. brunch spot.

Ashley Toops

Front-End Developer

I joined Tunnl in December of 2021, and currently serve as a Front End Developer.

At Tunnl, I am doing development for the Tunnl Platform site.

Prior to Tunnl, I worked for Sysco Foods enhancing their customer's online shopping experience.

I am a graduate of The University of Texas where I earned a BS in Computer Science.

I currently live in Cedar Park, TX with my husband and our two huskies.

When I am not at Tunnl, you can find me hiking or camping.

James Wartman

Senior Data Analyst

I joined Tunnl in May of 2018 and currently serve as the Senior Data Analyst

At Tunnl, I focus on survey building, data modeling, and audience building.

Prior to my current role at Tunnl, I gained experience in microtargeting as a Data Analyst for TargetPoint Consulting.

I am a graduate of University of Wisconsin-Madison where I earned degrees in Computer Science and Statistics. I currently live in Washington, DC.

When I’m not busy modeling, you can find me watching whatever Wisconsin sports team is on that day. #BucksIn6