We have a 20-year history of game-changing innovation that continues to this day thanks to our talented and growing staff.
Tunnl is a data intelligence firm powering brand, purpose-driven, and issue advocacy efforts. We identify, create, and connect you with the audiences that matter most.
As more consumers turn to brands to solve social issues in the world around them, the expectation and responsibility placed on corporations continues to increase. We provide deeper, richer data through an easily integrated platform to get you the precise results you need to take action.
CEO, Founder
Sara Fagen serves as the CEO of Tunnl, a leading analytics and technology company that partners with advertising and communications professionals to more effectively reach and measure target audiences across paid and earned media platforms. Fagen co-founded Deep Root Analytics in 2013.
Prior to taking the helm at Tunnl and Deep Root, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc. (OMC).
Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.
Before branching out as an entrepreneur, Sara had a successful career in government and campaign politics. Sara served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.”
Sara’s commentary can be seen on NBC News and CNBC, where she is a contributor.
Chief Data Science Officer, Partner
I joined Tunnl in 2005 and currently serve as the Chief Data Scientist.
At Tunnl, I lead modeling, targeting, and new product development..
Prior to Tunnl, I gained experience in survey research as the Project Manager for Market Strategies.
I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.
Chief Product Officer
I joined Tunnl in July of 2021 and currently serve as the Chief Product Officer.
At Tunnl, I lead product strategy, product management and operations.I am responsible for creating products that deliver value to our customers in the brand, issue advocacy, and corporate reputation space.
Prior to Tunnl, I have held product leadership roles across data, digital and mobile organizations, including Wunderman Thompson, Sprint and AOL.
I am an undergraduate of the George Washington University where I majored in International Affairs and graduate of the University of Maryland with an MBA in Management and Marketing. I currently live in Fairfax VA.
When I’m not keeping busy with Tunnl duties, you can find me eating good food, drinking wine or doing yoga…. maybe simultaneously.
Chief Revenue Officer
I joined Tunnl in January of 2014 and currently serve as the Chief Revenue Officer.
At Tunnl, I lead the Sales, Marketing and Data Partnerships teams.
Prior to serving as the Chief Revenue Officer, I held roles at Tunnl in Product and Client Relations.
I am a graduate of UC Berkeley, where I earned a Bachelor's degree in Media Studies, and Georgetown University where I earned a Master's degree in Communication, Culture, and Technology. I live in the suburbs of Washington, DC with my wife and three children.
When I am not growing Tunnl you can find me posting photos and videos of my outdoor cooking on Instagram as @CostcoGrillDad.
SVP of Engineering
I joined Tunnl in June of 2020 and currently serve as the SVP of Engineering.
At Tunnl, I lead the product development, data operations, and security efforts.
Prior to Tunnl, I gained 25 years of experience in web sites and data operations as the CTO of several startups and leader of the partner innovation group at Dun & Bradstreet.
I currently live in Austin, TX with my wife and children. When I’m not keeping busy at work, you can find me on my boat on Lake Austin or cheering on the University of Texas sports teams.
VP of Operations
I joined Tunnl in March of 2020 and currently serve as the VP of Operations.
At Tunnl, I lead hiring, human resources, and day to day management.
Prior to Tunnl, I gained experience in data and operations for TargetPoint and i360. Prior to that I worked in institutional securities for Morgan Stanley and KBC.
I am a graduate of Towson University, where I earned degrees in Political Science and Economics. I currently live in Alexandria, VA. When I’m not keeping busy managing the Tunnl Team, you can find me reading and traveling.
VP of Product
VP of Data Science
I joined Tunnl in May of 2017 and currently serve as the VP of Data Science.
At Tunnl, I lead the data science team, develop new data products for our platform, and direct custom targeting and analytics engagements.
Prior to Tunnl, I gained experience in consulting as a Consultant for a Corporate Executive Board.
I am a graduate of Randolph-Macon College, where I earned a Bachelor's degree in History and Georgetown University with a Master's degree in Mathematics. I currently live in Washington, DC with my wife, my son, and a very excitable Golden Retriever. When I’m not keeping busy developing new approaches to problems in ad targeting and marketing measurement, you can find me at Camden Yards, rooting for the 1983 World Champion Baltimore Orioles.
VP, Business Development
I joined Tunnl in October of 2019 and currently serve as the VP of Business Development.
At Tunnl, I help drive the company’s business development in the brand, issue advocacy, and corporate reputation space.
Prior to Tunnl, I gained experience in public affairs and advocacy at DDC Public Affairs and as Director of State Affairs for the Retail Industry Leaders Association (RILA).
I am a graduate of the University of Kentucky where I majored in Political Science and International Relations. I currently live in Alexandria, VA. When I’m not keeping busy with Tunnl duties, you can find me losing money on the golf course somewhere.
Senior Director of Partnership Sales
I joined Tunnl in October of 2019 and currently serve as the Senior Director of Partnership Sales.
At Tunnl, I help advertisers leverage our audiences for digital and addressable campaigns.
Prior to Tunnl, I gained experience in digital advertising at BASK Digital Media as the Director of Advertising.
I am a graduate of Point Loma Nazarene University where I majored in Business Communications & Marketing. I currently live in Alexandria, VA.
When I’m not keeping busy with Tunnl, you can find me writing songs or chasing golf balls around for hours.
Senior Director, Client Relations
I joined Tunnl in April of 2020 and currently serve as the Senior Director of Client Relations.
At Tunnl, I focus on advising clients on how to reach the audiences they care about, surfacing insights from our media measurement platforms, and giving our clients a clear picture on how to persuade and mobilize their audiences across channels.
Prior to my current role at Tunnl, I gained experience in Big Data Analytics and Advocacy as the Research Director for TargetPoint Consulting and as a Director at Carly Fiorina's nonprofit.
I am a graduate of Michigan State University's James Madison College where I earned a degree in Social Relations and Politics. You can find me traveling between DCA and GRR, as my home base is in the Grand Rapids, Michigan area with my husband and our dog Huck when I'm not in DC.
When I’m not busy helping exceed our client's expectations, you can find me enjoying Lake Michigan beach towns or honing my amateur chef skills with a new recipe.
Director of Client Operations
I joined Tunnl in February of 2020 and currently serve as the Director of Client Operations.
At Tunnl, I focus on delivering great products to our clients.
Prior to my current role at Tunnl, I gained experience in politics as the Executive Director at the Indiana GOP and then Campaign Manager for Congressman Trey Hollingsworth.
I am a graduate of University of Kentucky where I earned a degree in Political Science. I currently live in Las Vegas, NV. When I’m not busy in Zoom meetings, you can find me planning my next roadtrip or at trivia night.
Operations Analyst
I joined Tunnl in June of 2020 and currently serve as a Operations Analyst.
At Tunnl, I help with operations and finance.
Prior to Tunnl, I gained experience in finance as a as Finance Associate at James M Martin Co.
I am a graduate of George Washington University where I majored in Economics. I currently live in Washington, DC.
When I’m not keeping busy with Tunnl, you can find me eating at a Michelin star restaurant or Chipotle.
Data Scientist
I joined Tunnl in January of 2020 and currently serve as a Data Scientist.
At Tunnl, I focus on designing and building the AI that powers our products.
Prior to Tunnl, I gained experience while working on Bechtel Corporation's data science team.
I am a graduate of UC Berkeley where I earned a Bachelor's degree in Industrial Engineering and Operations Research. I currently live in Washington, DC.
When I’m not keeping busy with helping Tunnl innovate, you can find me playing golf or sending bots back to the lobby.
Data Engineer
I joined Tunnl in May of 2017 and currently serve as a Data Engineer.
At Tunnl, I focus on audiences, data partnerships, and the backend software/technologies that power them.
Prior to my current role at Tunnl, I gained experience in data analytics as the Engineering team's Senior Data Analyst.
I am a graduate of Brigham Young University where I earned a Bachelor's degree in Political Science and am currently pursuing a Master's degree in Analytics from Georgia Tech. I currently live in the Salt Lake City area with my wife and son.
When I’m not keeping busy with building our software, you can find me enjoying a hike or playing board games.
Senior Data Engineer
I joined Tunnl in August of 2020 and currently serve as the Senior Software Engineer.
At Tunnl, I focus on our Audiences product and front-end development.
Prior to my current role at Tunnl, I gained experience in web development as a full-stack engineer for several Austin-area software companies.
I am a graduate of the University of Texas at Austin with a Bachelor's degree in Computer Science. I currently live in Liberty Hill, Texas with my wife and two sons.
When I’m not busy writing code, you can find me on the farm with the goats.
Director of Audience Modeling
I joined Tunnl in November of 2017 and currently serve as the Director of Audience Modeling.
At Tunnl, I focus on fielding projects for clients, building accurate models, and turning models into meaningful audiences.
Prior to my current role at Tunnl, I gained experience in data analytics as the Data Science team's Senior Data Analyst.
I am a graduate of Brigham Young University-Idaho where I earned a Bachelor's degree in Financial Economics with a Multilingual minor. I currently live in Pleasant Grove, Utah with my wife and our dog.
When I’m not keeping busy with client needs, you can find me fly fishing on the Provo River until the sun goes down.
Data Engineer
I joined Tunnl in April of 2021 and currently serve as an Engineer.
At Tunnl, I focus on software engineering and CI/CD.
Prior to my current role at Tunnl, I gained experience in software engineering as the Senior Software Engineer for Affinity Solutions.
I currently live in Santa Cruz, CA.
When I’m not keeping busy with Tunnl duties, you can find me at a local cafe or beach with laptop in hand.
Senior Data Analyst
I joined Tunnl in February of 2020 and currently serve as the Senior Data Analyst.
At Tunnl, I focus on day to day operations and assisting the engineering team on CI/CD pipelines.
Prior to my current role at Tunnl, I gained experience in data analytics as the lead dashboard designer for a startup company in Richmond, Farrell Day.
I am a graduate of George Mason University where I earned a degree in Management Information Systems. I currently live in Alexandria, VA.
When I’m not busy finishing JIRA tickets, you can find me watching horror movies on Netflix.
Senior Data Analyst
I joined Tunnl in September of 2021 and currently serve as a Senior Data Analyst.
At Tunnl, I focus on clients services, data science, and data analytics.
Prior to my current role at Tunnl, I gained experience in data analytics as a Data & Risk Analyst for the Department of Housing & Urban Development.
I am a graduate of the University of Wisconsin - Madison where I earned a degree in Economics. I currently live in Washington, DC.
When I’m not busy with work, you can find me cooking or at a local restaurant.
Data Engineer
I joined Tunnl in March of 2020 and currently serve as a Data Engineer.
At Tunnl, I focus on creating, innovating, and improving the code and systems that power Tunnl.
Prior to my current role at Tunnl, I gained experience in machine learning as the Data Analyst at TargetPoint Consulting.
I am a graduate of Brigham Young University where I earned a degree in Political Science. I currently live in Salt Lake City, UT with my wife and daughter.
When I’m not busy writing code for Tunnl, you can find in the mountains snowboarding.
Senior Data Analyst
I joined Tunnl in January of 2020 and currently serve as the Senior Data Analyst, Partnerships.
At Tunnl, I focus on agency relations, data partnerships, and audience distribution for our clients.
Prior to my current role at Tunnl, I gained experience in politics on the Hill, and in media & advertising as the Senior Media Buyer and Analyst for MediumBuying
I am a graduate of Kent State University where I earned degrees in Political Science and Psychology. I currently live in Arlington, VA.
When I’m not busy assisting Tunnl clients, you can find me cheering on the Cleveland Browns.
Senior Content Manager
I joined Tunnl in February of 2021 and currently serve as the Senior Manager of Content.
At Tunnl, I focus on our content, creative, and marketing efforts.
Prior to Tunnl, I gained experience in data intelligence and public policy as the Data Director for the President of the United States's Campaign. Prior to that I served as a Policy Chief for a Governor and as the Data Director for his campaign.
I am a graduate of the University of North Florida, where I earned a degree in Political Data and International Studies (minor in Spanish). I currently live in the Washington, DC area with my two rescues, Cardi and Cheese.
When I’m not keeping busy with growing Tunnl, you can find me drinking too much cafecito and talking way too much about my home state of Florida.
Data Analyst
I joined Tunnl in June of 2021 and currently serve as a Data Analyst.
At Tunnl, I focus on client relations, modeling, and analysis.
Prior to my current role at Tunnl, I gained experience in data analysis as a Data Analyst for Y2.
I am a graduate of Brigham Young University where I earned degrees in Political Science. I currently live in Arlington, VA with my wife.
When I’m not busy with data, you can find me eating good food.
Director of Business Intelligence
I joined Tunnl in July of 2020 and currently serve as the Director of Business Intelligence.
At Tunnl, I lead the design, build out and implementation of our dashboard products.
I am a graduate of Clemson University where I earned degrees in Political Science. I currently live in Washington, DC.
When I’m not busy working in Tableau, you can find me obsessing over my favorite sports teams
DecSecOps Manager
I joined Tunnl in June of 2021 and currently serve as the DevSecOps Manager.
At Tunnl, I focus on security and regulatory compliance, automation of secure product development lifecycles, and enabling organizational growth with respect to speed and scale.
Prior to my current role at Tunnl, I gained experience in consulting for Fortune 500 companies as a Senior DevSecOps Engineer and Solutions Architect for Accenture Security.
I am a graduate of University of Maryland - Global Campus where I earned degrees in Computer Networking and Cybersecurity & Software Development and Security. I currently live in Houston, TX with my labrador Tobi.
When I’m not busy enriching Tunnl's security program, you can find me exploring Houston and trying new foods and craft beer!
Operations Manager
I joined Tunnl in August of 2020 and currently serve as the Operations Manager.
At Tunnl, I focus on office operations and hiring/onboarding new employees.
Prior to my current role at Tunnl, I gained experience in polling as a Project Manager for WPA Intelligence. Prior to that I served as a project manager at the Republican National Committee.
I am a graduate of Ohio Wesleyan University where I earned degrees in International Relations & Spanish. I currently live in Washington, DC.
When I’m not busy at Tunnl, I'm either trying to find the ultimate chocolate chip cookie recipe or looking for another adventure and the the next place to hike.
Senior Data Analyst
I joined Tunnl in March of 2020 and currently serve as the Senior Data Analyst, Client Services.
At Tunnl, I focus on creating audiences and deliverables for clients, using our data to help our client tell their story, designing visually interesting and innovative deliverables.
Prior to my current role at Tunnl, I gained experience in traditional survey research as a Research Analyst for TargetPoint Consulting.
I am a graduate of University of Georgia where I earned a degree in Political Science. I currently live in Arlington, VA.
When I’m not busy updating the office on notable pop culture events, you can find me balancing an extensive schedule of reality tv shows and their corresponding podcasts.
Data Analyst
I joined Tunnl in September of 2021 and currently serve as a Data Analyst.
At Tunnl, I focus on data sourcing, data validation, and dashboard creation.
Prior to my current role at Tunnl, I gained experience in analysis and programming as a Industrial Engineer for Micron.
I am a graduate of Virginia Tech where I earned a degree in Industrial and Systems Engineering. I currently live in Alexandria, Virginia with some close friends.
When I’m not busy writing Python scripts, you can find me kayaking on the Potomac.
Data Operations Manager
I joined Tunnl in May of 2021 and currently serve as the Data Operations Manager.
At Tunnl, I focus on OPS, Client Service, and Revenue team requests.
Prior to my current role at Tunnl, I gained experience in Agile Methodologies/Jira as an Agile Manager in the Healthcare field/industry.
I am a graduate of George Mason University where I earned a Bachelor's degree in Finance and American University where I earned a Master's degree in Business Analytics. I currently live in Washington, DC with my tenants.
When I’m not busy working with the ENG and OPS team, you can find me researching about Cryptocurrency, playing volleyball or at the gym.
Research Analyst
I joined Tunnl in July of 2020 and currently serve as a Data Analyst.
At Tunnl, I focus on support client needs through deliverables, analysis, and audience creation.
Prior to my current role at Tunnl, I gained experience in data analytics and politics as an Intern for TargetPoint Consulting, Illinois Opportunity Project, and the Village of Indian Head Park.
I am a graduate of Michigan State University where I earned a degree in Political Science - Pre-Law. I currently live in Washington, DC.
When I’m not busy helping clients achieve top results, you can find me searching for the best D.C. brunch spot.
Senior Data Analyst
I joined Tunnl in May of 2018 and currently serve as the Senior Data Analyst
At Tunnl, I focus on survey building, data modeling, and audience building.
Prior to my current role at Tunnl, I gained experience in microtargeting as a Data Analyst for TargetPoint Consulting.
I am a graduate of University of Wisconsin-Madison where I earned degrees in Computer Science and Statistics. I currently live in Washington, DC.
When I’m not busy modeling, you can find me watching whatever Wisconsin sports team is on that day. #BucksIn6
The Tunnl Careers Page is your one-stop-shop for:
You can even apply directly on the Tunnl Careers Page.
