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Tunnl Blog

The Tunnl Blog

The most comprehensive, educational hub for all things data and product solutions.

Teddy Kamody

Tunnl | Products | Audiences

By: Teddy Kamody
October 14th, 2022

Advertisers hoping to increase their impact often rely on audiences to reach the right people, with the right message, on the right medium. After all, if you have a list of the people most likely to engage with your message, you’re guaranteed to engage them . . . right? Not necessarily.

Tunnl | Products | Audiences

By: Teddy Kamody
October 11th, 2022

As the saying goes, the key to successful advertising is reaching the right audience, with the right message, at the right time. To accomplish this, marketers frequently make use of audience insights to understand the real people in their target markets, what matters to them, and how they consume media.

Tunnl | Products | Audiences

By: Teddy Kamody
September 30th, 2022

A big issue is plaguing advertisers: Facebook is no longer allowing advertisers to import certain third-party audience lists into its platform. The move stems from an attempt to shield users from sensitive topics, yet the result has seen advertisers struggle to connect with the public on very real, important issues via the social media giant.

Tunnl | Products | Audiences

By: Teddy Kamody
September 23rd, 2022

Today's modern consumers expect a more personalized approach to advertising. In fact, an astonishing 71% of consumers expect companies to deliver personalized interactions, according to a McKinsey report. As a result, in 2022, marketing campaigns that don't deliver personalized ads are not nearly as likely to do well and deliver revenue growth.