Tunnl Blog

30% of advertisers cut their budgets this year. Were you one of them? The economy is on an uncomfortable precipice forcing consumers to cling tighter to their pursestrings, and you suddenly have fewer resources to fight an uphill battle. There’s a lot on the line if you can’t deliver effective ads, even under strict budget constraints. Free tools that put confidence back into your media planning process are indispensable.  As a tech startup ourselves, Tunnl has experienced the rigors of crunch time: lean teams, tight budgets, and high expectations. It’s why we built a free audience intelligence platform tier for purpose-driven marketers fighting the good fight in an over-saturated ad market at a tough economic time.  You need accessible, reliable tools to maximize reach efficiency without blowing your budget. Our library of prebuilt audiences could be your answer since they’re free to sign up and analyze. But if you really want to maximize your ad efficiency with Tunnl’s free tools, we have a few tips on how to do it. 

Digital does not rule the ad world. Direct mail campaigns using letter-sized envelopes generated a 112% return on investment, according to the 2022 Response Rate Report released by the Association of National Advertisers. Meanwhile, peer-to-peer texting campaigns have higher open rates than email campaigns and boast impressive ROI. 

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next.  But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo. 

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section, you audibly heave a “that’s it?” about the available options. The alternative is to bring over third-party audience data like Tunnl’s, but then a new issue emerges: Platform-imposed data usage fees. Most ad platforms play nice with outside audience data, but only at a cost. Essentially, whenever you want to advertise against a third-party audience, your ad platform will tack on an extra charge. Why? All that data requires resources to collect, aggregate, and store securely without any liability landing on the advertiser. We’d know; Our Tunnl audiences sit atop billions of lines of media consumption insights and survey data that need genius teams and constant diligence to maintain. But since third-party audiences allow you to spend less, get your ads in front of the right people, and maximize your ad spend ROI, are data usage fees justifiable? There are a few things you should know, including how data usage fees are calculated, who you’ll pay them to, and whether or not they’re worth the added expense. Once you nail down those details, you’ll plan your next campaign with a clearer idea of what you’ll spend using third-party audience data.

As the saying goes, the key to successful advertising is reaching the right audience, with the right message, at the right time. To accomplish this, marketers frequently make use of audience insights to understand the real people in their target markets, what matters to them, and how they consume media.

Advertisers hoping to increase their impact often rely on audiences to reach the right people, with the right message, on the right medium. After all, if you have a list of the people most likely to engage with your message, you’re guaranteed to engage them . . . right? Not necessarily.