Tunnl Blog

For decades, party registration has been a strong marker of political identity in American life, even though not all states have party registration.

Americans are pulling back from civic life — but influence hasn’t disappeared, it’s just shifting. Since 2023, civic activism and public dialogue have undergone real shifts. Americans are pulling back from conversations, volunteering, and even small acts of engagement that once defined community life.

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of their advertising, and spending, to what amounts to less than 20% of voters in any given state. With this focus, it’s typical for campaign strategists to consider broadcast budgets first, with major networks getting large viewership and the most eyes on their ads. Three competing tensions at play with this strategy should make campaigns reconsider their final spending as November approaches.

Unlocking the potential of the U.S. Hispanic voter base has never been more critical, and the possibilities are infinite. Until now, Hispanic audience intelligence has been limited, leaving countless voters unheard and untapped in the electoral process.

On average, advertisers and agencies achieve a 25% boost in campaign reach efficiency with Tunnl's audience intelligence platform.

It’s now vital to put the social currency of the most influential people in your target community to work for you. In a highly fragmented media and communication landscape, peers and peer leaders communicate in a uniquely authentic and therefore effective way. No matter if we call these people opinion leaders, elites, influentials, or influencers, they play a critical role in our public dialogue.