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the audiences that matter
evolving attitudes
optimal communication channels
the same audience everywhere
campaign impact and optimize
The Tunnl Campaign Effectiveness tool enables precise measurement of campaign impact to the targeted audience, empowering brands, agencies and industry advocates to optimize advertising strategies and make smart decisions in real-time.
Tunnl measures movement in individual-level modeled scores over time, distinguishing between exposed and unexposed individuals for real-time insights. Because Tunnl research is connected to the advertising ecosystem, campaign impact is able to be measured directly in-platform. There are four ways to measure impact —
Eliminate wasteful spending with precise targeting and measurement of addressable audiences.
Get clear insight into campaign performance for real-time optimization.
Groundbreaking tool enables organizations to transform insights into measurable impact.
Break down data silos with a single source of truth that connects research to addressable audiences and measurement — all in one unified experience.
Eliminate reliance on proxy audiences with addressable data connected to the advertising ecosystem. The Tunnl Platform integrates with DSPs like The Trade Desk and LiveRamp.
Tunnl Campaign Effectiveness seamlessly integrates unparalleled rich insights, precision targeting, and performance analytics into one simplified experience. The Tunnl Platform is built to break down data silos, offering a single source of truth for brands, agencies, and associations to drive measurable impact and smart decision-making across their organizations.
Report on the impact of your campaign with clear data and look smart.
Make smarter decisions on audience selection, message and media mix, in real time, that maximize budgets.
Know who your campaign has moved and retarget your audiences more effectively. Test a new message with your audience who has not moved, or shift spend from the individuals who have.
Make cuts and shift ad spend smartly when you're armed with a precise campaign measurement tool.
Streamline optimizations and save time with the all-in-one Tunnl Platform.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.