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Tunnl Blog

The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

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By: Brian Rose
November 15th, 2023

Leveraging influencers' communities to amplify your message across your target audience is table stakes for the current public affairs landscape.

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By: Brian Rose
November 2nd, 2023

On average, advertisers and agencies achieve a 25% boost in campaign reach efficiency with Tunnl's audience intelligence platform.

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By: Brent Seaborn
November 1st, 2023

It’s now vital to put the social currency of the most influential people in your target community to work for you. In a highly fragmented media and communication landscape, peers and peer leaders communicate in a uniquely authentic and therefore effective way. No matter if we call these people opinion leaders, elites, influentials, or influencers, they play a critical role in our public dialogue.

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By: Adam McInturff
October 20th, 2023

Audience intelligence separates the greats from the guessing. And there’s no room for guessing in the hyper-sensitive, potentially inflammatory worlds of issue-based advertising and cause and purpose-driven marketing. Your reputation is on the line, and so is the cause you’re advocating for, so you need to know your audience thoroughly and constantly.

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By: Teddy Kamody
October 19th, 2023

To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.

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By: Adam McInturff
October 13th, 2023

Marketers have dollar signs in their eyes for 2024. 53% of business leaders are increasing their digital marketing budgets. Ad revenue in the U.S. is expected to rise 4.3% in 2024. And if you include political ads, ad revenue increases all the way up to 8.1%, with issue-based ad spending at a double-digital increase compared to the last presidential election year.