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Tunnl Blog

The Tunnl Blog

The most comprehensive, educational hub for all things data and product solutions.

Amanda Peterson Beadle

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
October 14th, 2022

You want to focus your advertising efforts — and budget — on reaching only the right people for your message. This kind of laser focus on the right audience using the right data helps to increase an ad campaign’s efficiency and return on investment.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
September 30th, 2022

According to Gallup, only 36% of Americans have a positive view of the health care industry, while 41% view it negatively. This leaves those in health care grappling with how to build trust in their individual brands while also combatting mistrust of their industry as a whole. To make an impact and build trust, advertisers make use of personalized ads that speak directly to their consumers’ concerns. This is especially true in health care, where building trust in the industry is of the highest importance.  The question is, How can health care advertisers know what is important to Americans in order to build their trust?

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 30th, 2022

Audience insights offer an incredible view into the individual people you are trying to reach with your advertising. Everything from their demographics to where they consume their media informs your marketing strategy to appeal to the human behind the screen.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 30th, 2022

The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 12th, 2022

If you have experience working with retail brands, you’re more aware than anyone of the rapidly changing behaviors and concerns of modern shoppers. From the shift to online shopping and curbside pickup due to the pandemic, to today’s heightened importance of aligning your messaging with consumer values, there’s a lot to consider when crafting your outreach strategy.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 9th, 2022

When you understand your target market, you’re empowered to create a more impactful outreach strategy that gains their attention. That’s why Tunnl audiences are easy to access across a range of platforms and marketplaces – so you can get the audience data you need, when you need it.