The Tunnl Blog
Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.
Women’s History Month has begun. And while the month-long celebration is dedicated to embracing the hard work of the world’s women, it began as recognizing the often-overlooked contributions of women throughout history. Are you overlooking opportunities to connect with women in your campaigns? Tunnl audiences have enabled hundreds of advertisers to deliver their ads to the right people and maximize their message’s impact. But the demographic split of an audience can come as a surprise. Time and time again, our data has affirmed the power and influence women have in politics, commerce, and finance. In celebration of Women’s History Month, we’re spotlighting six of our prebuilt audiences that embrace women’s value and what they really care about.
It’s Black History Month. People are reflecting, celebrating, and seeking ways to support black communities - and you know you have a particularly relevant message for them right now. But before you launch a thoughtful ad campaign embracing this month’s messaging, you have to figure out who to target. If that doesn’t give you pause, this is your sign that it should. At Tunnl, we’ve enabled advertisers to get their messages in front of the right people over thousands of campaigns. And it wasn’t always the audience that advertisers expected. We’re lending the limelight to three of our prebuilt audiences with unique relevance for you this month to give you a few ideas about how to advertise compassionately now and all year long.
You want to focus your advertising efforts — and budget — on reaching only the right people for your message. This kind of laser focus on the right audience using the right data helps to increase an ad campaign’s efficiency and return on investment.
According to Gallup, only 36% of Americans have a positive view of the health care industry, while 41% view it negatively. This leaves those in health care grappling with how to build trust in their individual brands while also combatting mistrust of their industry as a whole. To make an impact and build trust, advertisers make use of personalized ads that speak directly to their consumers’ concerns. This is especially true in health care, where building trust in the industry is of the highest importance. The question is, How can health care advertisers know what is important to Americans in order to build their trust?
Audience insights offer an incredible view into the individual people you are trying to reach with your advertising. Everything from their demographics to where they consume their media informs your marketing strategy to appeal to the human behind the screen.
The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.