You have run into a problem. You have an issue or cause that you need to get in front of the right people. Your message needs to influence the top opinion-makers of Washington, DC. However, your problem is that you have no idea how to reach them.
There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.
You just got your advertising budget approved and you have an idea of how you want to spend it. There is just one fear lingering in the back of your mind.
We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.
Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.