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One source of truth for every screen.

Track unduplicated reach, impressions, and frequency across linear TV and streaming all in real time, while your campaign is still live. Then optimize across every screen before the budget is gone.
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Reach & Frequency

See exposure across every screen while it still matters.

Most measurement tools tell you what happened after the flight ends. By then the budget is spent and the opportunity is gone. Reach & Frequency gives you the picture while you can still act on it.
Reach and Frequency Tool Interface Inside the Tunnl Platform

How it works

Real time reach, real time action.

When you see exactly who's been exposed, you invest in the audiences that still move the needle and every dollar works harder. Because R&F lives inside the Tunnl Platform, every optimization feeds your next campaign. You're not starting from scratch; you're starting ahead.

Track unduplicated reach & frequency, live.

Monitor actual delivery across linear and CTV while your campaign is running — not after. Know instantly whether your media plan is building incremental reach or simply over-serving the same people.
Day by Day Reach and Frequency Chart in the Tunnl Platform

Built for Your Team

Whatever you're optimizing, you can finally do it live.

Reach & Frequency isn't built for just one role. It's built for everyone with budget on the line. Whether you're planning a cross-screen buy, racing a campaign clock, or watching a competitor crowd your market, you get the same real-time view of who's been reached and who hasn't. See how teams like yours put live exposure data to work.

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  • Media Buying & Planning

    "We don't know if we're reaching new people — or just hammering the same audience over and over."

    Track unduplicated reach and frequency in real time, then build exposure-based audiences to shift spend toward low-exposure segments and drive incremental reach across channels.

    • Optimize your campaign while it's live, not after it ends.

    • Stop wasting impressions on overexposed audiences.

    • Build incremental reach by targeting the low-exposure segment.

    • Make TV and CTV measurable in real time.

  • Campaign Strategists

    "We can't afford to wait until the end of the campaign to find out we missed key audiences."

    Monitor exposure live, identify under-reached segments, and adjust the media plan mid-flight to maximize impact and reduce waste when time and budget are tight.

    • Know exactly how saturated your audience is.
    • Shift spend toward audiences that still need exposure.
    • Build exposure-based audiences in minutes for retargeting.
    • Maximize reach when time and budget are limited.

     

  • Competitive Intelligence

    "We don't know how aggressively competitors are advertising until we feel the impact."

    Benchmark competitor reach and frequency across audiences and by market, sponsor, and creative — so you can see real-time saturation and respond before they dominate the media landscape.

    • See competitor campaign reach and frequency in real time.

    • Track market saturation before it affects performance.

    • Adjust spend and targeting based on live competitive pressure.

    • Know when the battlefield is shifting.