Where insights become action.
Your strategic intelligence layer
Tunnl insights connect what you learn to what you do across every channel.
Seven data dimensions across every individual
Understand every dimension of your audience.
Behavioral insights, consumer behavior, policy positions, influence insights, media habits, and demographics—all scored on the full U.S. population, all flowing into the same activation workflow.
Explore the Big Five personality dimensions and more:
Use the OCEAN traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) to see how they intersect with your audience's preferences and decision-making patterns.
See how your audience's potential for skepticism and trust in various news sources influence how to communicate with them.
Deep intelligence across 10+ categories:
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Health & Wellness
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Recreation
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Personal Finance
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Fashion & Style
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Travel
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Food & Beverage
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Home & Garden
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Arts & Culture
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Technology
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Personal preferences (brand loyalists, religious affiliation, shopping behaviors)
Understand exactly how your audience feels about public policy issues across 10+ areas:
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Health
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Education
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Energy & Environment
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Foreign Policy
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Infrastructure & Transportation
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Technology & Gaming
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Democracy & Governance
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Public Safety
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Civil Rights & Social Justice
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Political ideology and party affiliation
See where your audience sits on the influence spectrum, and explore their likelihood to engage across key behaviors:
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Defend an unpopular opinion
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Discuss politics or shared interests
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Volunteer on a political campaign
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Serve on an influential committee
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Contact a politician
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Attend a rally
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Boycott a company
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Maintain a news subscription
See the precise channels where your audience is most engaged:
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Social platforms
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Digital environments
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Linear TV
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Streaming services
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Traditional audio
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Digital audio
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Video on demand
The fundamentals, enriched with 23,000+ predictive attributes.
All the traditional segmentation variables that tell you what they believe, how they behave, and what messages move them.
Where your audience lives, down to the media market, county or city.
Understand population density and geographic distribution for your target audiences. Stack-ranked DMAs show you exactly where to concentrate efforts for maximum reach and efficiency.
Research Studio
Commission your own research.
