The infrastructure that makes the closed loop possible.
Most platforms guess who might care about your message. We know because we’ve spent the last decade asking, modeling, and verifying across every adult in America.
What we’ve built.
Most industries are running on fragmented or single-sourced data. Tunnl is unifying intelligence across the identity sources that matter most. The result is a data asset no competitor can replicate.
Addressable
A dataset of every U.S. adult, enriched with propriety and third-party data, unified into one system. This includes records for every registered voter.
- Consumer Data
- Voter Data
- Census Data
Proprietary
Every question we’ve ever asked has been modeled across every adult in America. That means a decade of continuously updated survey research has been fed into an AI modeling engine that generates and refreshes predictive models at scale.
- Ongoing Survey Data Collection
- AI-Powered Modeling
- Model Validation
Influence
Data on leadership, professional identity, and influential behavior, helping you understand not just who your audiences are, but how they lead and engage.
- LinkedIn Data
- Leadership and Industry Data
- Influential Behavior Models
Media
The most comprehensive media dataset in the market. Tunnl’s media layer combines observed and stated consumption across screens. The TV dataset covers 30M+ TVs nationwide and delivers unmatched accuracy for understanding local and national viewership across every screen. Recurring surveys calibrate media consumption for every day streaming platforms, social media, and other usage.
- Automatic Content Recognition (ACR)
- Set Top Box (STB) TV Data
- CTV Data
- TV Ad Occurrence Data
Longitudinal behavioral data
Individual-level predictions
A closed feedback loop
