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Know exactly where your audience is watching and reach them there.

Audience-based linear TV ratings, on-demand, for any market. Built on a TV dataset of 30 million TV's and counting. 
various graphs showing tv ratings and average hours of TV viewing on broadcast and cable, networks, and daypart

On-Demand Linear Ratings for Your Target Audiences

Bar graph showing examples of ratings for your target audiences

Precise Local TV Targeting in All Media Markets

Chart showing example of how local tv targeting works in all media markets

Ongoing Data Updates for Dynamic Linear Optimization

Example chart for how updates are given on an ongoing basis for optimization

Reach your exact audience in any market, any time

Linear TV advertising is rife with inefficiencies that stifle your campaign impact. You need to hone in on your exact audience and the networks, programs, and dayparts they’re watching, without missing a beat when their consumption habits or your campaigns change.

Tunnl’s TV Ratings feature increases the precision and speed of your linear TV campaign optimization with on-demand, local TV ratings for every audience you want to reach.

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Bar graph example of how to view audience analytics and optimization

Benefits

What over a decade of learning gets you.

Identify your target audience

Access hundreds of audiences built from our microtargeting and modeling process.  Discover how your audiences split their valuable time among digital, streaming, and social channels.
Example block of identifying your audience

Plan local linear TV campaigns

Analyze local TV ratings to see the best broadcast and cable networks, programs, and dayparts for your selected audiences based on what they’re watching.

Example view of TV rating analysis to help select target audiences and viewership

Integrate your audience-based TV data

With in-platform rate card matching, seamlessly leverage local audience ratings for programs and dayparts directly in your media buying software.

Example view of the in-platform rate card showing audience ratings

Achieve linear optimization

With data updated regularly, target your audience where they’re most engaged.
Example view of data dashboard