Tunnl's Lookalike Modeling App on the Snowflake Marketplace Accelerates Customer Acquisition

Corey is Tunnl's CTO.
Finding Your Next Best Customers: The Lookalike Revolution with Tunnl and Snowflake
Why is finding new, high-quality audiences traditionally so difficult?
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Operational Inefficiencies: Manual audience onboarding and activation processes are slow and error-prone.
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Data Security Concerns: Moving sensitive customer data outside secure environments like Snowflake increases risk.
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Slow Time-to-Market: Fragmented data workflows delay campaign launches and impactful insights.
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Surface-Level Targeting: Relying on broad demographic segments often misses nuanced similarities between your best customers and potential new ones, leading to wasted ad spend.
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Scaling Challenges: Manually identifying patterns and building new audience segments is time-consuming and doesn't scale effectively across channels.
Expand Your Reach with the Tunnl Lookalike Modeling App on Snowflake
Seamless Integration, Powerful Results: The Tunnl Snowflake Native App Advantage
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Complete Data Control and Protection: Your data never leaves your Snowflake environment. Tunnl’s App operates where your data resides, eliminating the need for data movement or external API integrations.
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Eliminate Data Silos: Maintain a single source of truth across your enterprise by leveraging your existing Snowflake data.
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Accelerated Time to Audience Activation: Reduce audience activation time keeping the output in the same environment as your original data. Go from insight to action faster than ever before.
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Reduced Operational Overhead: Say goodbye to complex data transfers and third-party integrations. Tunnl’s App provides seamless, in-account audience access, modeling, and activation.
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Enhanced Security and Governance: Benefit from Snowflake's robust security features while ensuring your audience modeling practices are privacy-conscious.
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Precision Targeting at Scale: Our AI-powered engine vectorizes key customer attributes (like name and zip code) and uses advanced similarity algorithms to identify nuanced patterns, finding truly similar prospects at scale.
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Unlock the Full Potential of Snowflake’s AI Data Cloud: Make your customer data interoperable and connectable, accelerating analytics and insights for smarter audience building.
How It Works: AI-Powered Targeting, Natively in Snowflake
- Securely access your specified customer table within your Snowflake instance.
- Vectorize these entries using Tunnl’s proprietary AI models, creating a rich representation of your best customers.
- Apply efficient distance algorithms to compare these vectors against a vast universe of anonymized profiles.
- Output a highly relevant lookalike audience directly within Snowflake, ready for immediate analysis and activation across your channels.
The Future of Audience Expansion is Here
- Dramatically improve campaign ROI with precise, scalable audience targeting.
- Reduce customer acquisition costs (major brands have seen reductions of up to 70%).
- Simplify audience onboarding workflows and reduce operational complexity.
- Make smarter, faster decisions at every step of your marketing workflow.
Ready to find your next best customer? Explore the Tunnl Lookalike Modeling App on the Snowflake Marketplace today.