Tunnl Partners with VIZIO to Power the Next Generation of TV-First Media Planning

Tunnl is excited to announce a new partnership with VIZIO that significantly enhances the TV data foundation behind our media planning and audience insights tools. Through this collaboration, VIZIO’s large-scale, privacy-compliant TV viewership data now serves as a core input into Tunnl’s Platform—strengthening how agencies, brands, and media companies understand audience composition and plan campaigns across linear and streaming television. This partnership expands Tunnl’s ability to analyze real TV viewing behavior and translate it into actionable insights for pre-campaign planning, reach and frequency analysis, and audience exploration.

By integrating VIZIO TV data into Tunnl’s planning and analytics workflows, users gain a clearer view of how different audiences are actually consuming television—and how their audience mix shifts across networks, dayparts, and content environments. This data backbone helps teams make more informed decisions about where to invest, how to balance linear and streaming, and how to align media strategies with the audiences they’re trying to reach. The result is a more accurate, TV-native approach to planning and measurement that reflects how people watch today, while maintaining strict data privacy and compliance standards.

This partnership with VIZIO is one component of Tunnl’s broader, integrated data stack—an infrastructure designed to combine historical depth, real-time signals, and scalable identity resolution into a single system. Tunnl’s platform brings together consumer and voter data, proprietary modeling, large-scale TV viewership signals, and AI-driven predictions to power our research, audience intelligence, planning, measurement, and optimization end to end. By adding VIZIO’s TV data to this foundation, Tunnl continues to strengthen its role as a system of record for understanding how audiences behave across media—and for helping marketers plan campaigns grounded in how people actually watch television today.