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Build and protect trust at scale.

When trust erodes, you need to know exactly who lost confidence, why, and what will bring them back.
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Tunnl gives brand and reputation teams the intelligence to understand perception at an individual level, reach the right people with the right message, and measure whether trust is actually rebuilding, and whether it’s impacting the bottom line.

How Tunnl works

Tunnl’s research capabilities let you survey specific populations, including current customers, lapsed customers, and competitor customers nationally and in key markets, and understand how they feel about your brand on the dimensions that matter: trust, favorability, quality, likelihood to recommend, and more.
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Brand problems we solve

Recovering trust after a crisis.

The Ask

A major airline experienced a high-profile safety incident. Trust drops fast, but not evenly. The brand needs to know who lost confidence and how to reach them.

The Move

Tunnl identifies the populations that shifted most, from frequent flyers to employees, and builds distinct audiences for each. Tailored messaging deploys across channels.

The Win

Tunnl measures trust at the individual level. The team identifies when the crisis response is working and when a segment needs a different approach. 

Deepening loyalty with high-value customers.

The Ask

A hospitality brand wants to know how past guests feel about their brand relative to competitors, and what would deepen their affinity.

The Move

Tunnl layers opinion data on top of behavioral data. These insights become targetable segments.

The Win

Outreach is measured against loyalty metrics, specifically whether people feel differently about recommending the brand.

Rebuilding reputation after a regulatory action.

The Ask

A financial services company knows public sentiment took a hit, but they can’t identify how severe the damage is and with whom—customers, segments, or employees.

The Move

Tunnl deploys research across each population. Findings are organized by severity of trust loss and converted into audiences. Messaging is tested and deployed. 

The Win

Measurement shows which groups are bouncing back and which ones need a different message.