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Influence the people who shape policy and perception.

Policy windows don’t wait. When a new bill is on the table, a vote is imminent, or a narrative around regulation is shifting, you need to know who matters, what message will land, and whether your campaign is working.
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Tunnl gives public affairs and advocacy teams a unified infrastructure to move at the speed of the issues they’re navigating.

“I already know who matters. I need to reach the people around them.”
Deploy surveys that land in Tunnl’s Research Studio to understand how key populations feel about your issue, your organization, or the policy landscape. Analyze and activate your research without leaving the platform.
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“I already know who matters. I need to reach the people around them.” 
Tunnl's Halo targeting maps the individuals in a stakeholder's orbit: staff, professional networks, important community members, and personal connections. You’re reaching the people who actually brief, advise, and shape how a policymaker, board member, or industry leader sees the world, not just a demographic approximation of them.
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Public affairs problems we solve.

Recovering trust after a crisis.

The Ask

A major trade association is navigating simultaneous pressure on multiple fronts including ingredient bans, SNAP nutrition policy, and a federal health agenda reshaping the public conversation. Leadership needs to know which populations are movable, which messages are already failing, and which issues to lead with.

The Move

Tunnl deploys opinion research across key consumer and policy-adjacent segments. The research identifies audiences where trust is lowest and where skepticism is soft enough to shift, then builds precision audiences around those findings and activates messaging across channels.

The Win

The association stops guessing which policy battles to fight publicly. Research tells them where they have credibility among audiences. Measurement tells them when that credibility is growing based on their education engagement.

Reaching the people around a high-stakes decision maker.

The Ask

A media company navigating a major merger needs to shape the perception of a deal before it reaches the wrong ears. The target isn't the regulator, it's a small number of executives, board members, and industry voices whose opinion of the transaction will matter when it does.

The Move

Halo identifies the professional network around each key stakeholder — the people in their sphere who brief them, advise them, and influence how they frame what they're seeing. Targeted messaging reaches that network across every channel they're actually on.

The Win

By the time the conversation goes public, the people who matter have already heard the right story.

Getting ahead of a fast-moving legislative threat.

The Ask

A technology industry coalition is facing a wave of state and federal proposals targeting how their platforms handle user data and content moderation. The legislation is moving fast, the public narrative is worse, and the coalition needs to know who can be persuaded, and with what messages.

The Move

Tunnl surveys the full adult population and identifies key audiences and targeted geographies where concern is highest and where it's grounded in specific, addressable misconceptions. These persuadable segments are explored in the platform to find the best channels to reach them, and activated across programmatic, social, and CTV.

The Win

The coalition stops reacting to headlines and starts owning the framing. Research shows which arguments land. Measurement shows who's actually shifting, and by how much, augmenting their always-on earned media and regulatory response strategy.