Tunnl Blog - Page 2

Unlocking the potential of the U.S. Hispanic voter base has never been more critical, and the possibilities are infinite. Until now, Hispanic audience intelligence has been limited, leaving countless voters unheard and untapped in the electoral process.

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. electorate. Political advertisers have been wasting their budgets on ineffective, inaccurate audience targeting and missing out on millions of votes because they don't know how to reach Hispanic voters. But how can you reach Hispanic voters efficiently and effectively when they are consistently underrepresented or misrepresented in traditional media planning and measurement tools? There’s a chasm between what you know about Hispanic voters and what you need to know to reach them. It’s time to close that gap.

You need precise audience targeting, and you need it now. Decades of microtargeting experience and building custom audiences for clients have shown us what advertisers in public affairs, issue advocacy, and purpose-driven marketing need: granular, precise targeting that’s as dynamic as their campaigns and powerful enough to make a substantial impact with their target groups. And they want it on their own terms because every second and every mistake counts and costs in advertising. To put the power of building hyper-targeted audiences informed by Tunnl’s peerless data library into the hands of advertisers and agencies like you, Tunnl created the Audience Builder, an always-on, self-service tool in the Plus and Premium tiers of Tunnl's AI-powered audience intelligence platform that empowers users to build hyper-targeted audiences based on your own selection of issues, demographics, geographies, and interests, any time, any day, and fast.

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer targeted ads, according to Gitnux. Give the people what they want, right? That’s the crux of audience-based media buying: delivering your ads to the people who genuinely want to see them and who are more inclined to take action on your message. You’re probably already using some form of audience targeting in your ad campaigns. But if you’re still struggling to see significant results like qualified leads and more conversions, then there’s more to audience-based media buying that the microtargeting experts at Tunnl can teach you to harness.

LGBTQ+ issues are making headlines throughout the nation, prompting some brands, issue advocates, and consumers to speak up. And with Pride right around the corner, those conversations are gaining momentum. Even if you do not consider your organization enmeshed in the LGBTQ+ community, Pride Month is a great time to put your company’s beliefs at the forefront of your ads and reach LGBTQ+ allies who care about the causes you’re campaigning on. Tunnl’s audience library has audiences for every issue in the headlines, enabling you to reach the right people, even on sensitive subjects at polarized times. And what isn’t already prebuilt for you in our audience library, you can craft for yourself in seconds using Advanced Search in Tunnl Free. Consider this your guide to authentically optimizing your Pride campaigns for maximum reach with audiences that will appreciate your approach to the issues impacting the LGBTQ+ community.

You know those kitchen gadgets that your grandma keeps giving you for Christmas that only assist in one obscure culinary task like making quesadillas or pressing paninis? They do the job they’re built for, but stepping outside of that singular specialty is always an experimental gamble with a potentially poor payoff. In a saturated audience intelligence market, many of your options are like that. They specialize in one sector but don’t offer much benefit to audience-based buyers in other spaces. Nobody likes a one-trick pony, there isn’t space in your tech stack for a single-purpose tool, and you definitely don’t want to use the wrong audience insights to target your campaigns. But don’t be so quick to judge. Tunnl’s founders have successful pasts in politics as campaign strategists and data scientists, but they’ve also applied their microtargeting expertise to corporate marketing strategy, issue advocacy campaigns, and agency roles. They’ve built the Tunnl platform and the audiences it hosts to serve every advertiser and agency to reach accurate, issue-based audiences that move the needle on their message. Still think Tunnl audiences are only for politicians and public affairs? We have ten examples of campaigns that prove otherwise.