Audience insights offer an incredible view into the individual people you are trying to reach with your advertising. Everything from their demographics to where they consume their media informs your marketing strategy to appeal to the human behind the screen.
The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.
It’s 2022, and consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.
Political advertisers understand better than most the weight of public opinion, especially in today’s tense social climate. These marketers need to have a constant pulse on public opinion as they wade into challenging societal issues.
We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.
Supporters’ donations are the lifeblood of nonprofits. That’s why it’s critical for nonprofits to know how to reach and engage their supporters to encourage donations. Increasingly, traditional mechanisms for reaching nonprofit donors are no longer sufficient. Today’s donors expect personalized messaging experiences that meet them where they are.