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Tunnl Blog - Page 2

The Tunnl Blog

The most comprehensive, educational hub for all things data and product solutions.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 30th, 2022

Audience insights offer an incredible view into the individual people you are trying to reach with your advertising. Everything from their demographics to where they consume their media informs your marketing strategy to appeal to the human behind the screen.

Tunnl | Products | Audiences

By: Amanda Peterson Beadle
August 30th, 2022

The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.

Tunnl | Products | Audiences

By: Samantha Zaleski
August 26th, 2022

It’s 2022, and consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.

Tunnl | Products | Audiences

By: Nate Romberg
August 22nd, 2022

Political advertisers understand better than most the weight of public opinion, especially in today’s tense social climate. These marketers need to have a constant pulse on public opinion as they wade into challenging societal issues.

Tunnl | Products | Audiences

By: David Seawright
August 19th, 2022

We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.

Tunnl | Products | Audiences

By: Heather Philpot
August 16th, 2022

Supporters’ donations are the lifeblood of nonprofits. That’s why it’s critical for nonprofits to know how to reach and engage their supporters to encourage donations.  Increasingly, traditional mechanisms for reaching nonprofit donors are no longer sufficient. Today’s donors expect personalized messaging experiences that meet them where they are.