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Individual level intelligence and precision
National engagement or hyper-targeting
A defensible solution not a black box of records
Tunnl's influential targeting with Halo is a tactical approach to connecting real-world relationships, evolving networks, and the entities around those who matter most to your campaign.
We didn’t just build this, Tunnl has been cultivating a perspective on influence for years. Because influential targeting requires more than reach — it demands relevance. Halo connects you to who matters to your mission — it’s your pulse on who can influence, built for action, grounded in reality.
These audiences allow you to surgically deliver messaging to decision-makers, organizational leaders, or specific individuals where precision matters more than scale. Use
this approach when you need direct engagement and clear action, recognizing that hyper-targeting around entities is not a full strategy but a tactical lever— one best
executed with Tunnl as a strategic partner at the table.
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These audiences allow you to expand reach, credibility, and soft influence by engaging trusted messengers within national and community-based ecosystems. Use this approach when you need to shape broad narratives and cultivate long-term impact, recognizing that outer-influence is not about immediate conversion but about creating the conditions for lasting persuasion.
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There is a two-lever process to this that ensures we capture everyone who is relevant. One part is automated and the other is hand-curated. We use our proprietary professional graph to identify and maintain dynamic relationships between individuals and entities based on their current organizations and their past work history.
We also know, for example, that if the person you’re targeting sits on boards, their fellow board members should be included. We can hand-curate and pull all of those individuals into our spheres of
influence. We augment this with our own internal signals to map who is connected to whom—not just in their professional life, but in their social and neighborhood circles. We focus on influence that matters, not just social follows or weak-tie data.
Turning influence into foresight, Tunnl's OPM Survey extends the power of Halo by capturing not just who matters, but what they think is coming next.
Each quarter, Tunnl surveys our proprietary audience of Policy Opinion Makers—the outer sphere of influencers who shape debate, signal regulatory direction, and define reputational risk.
With the option to add your own questions, you can measure how decision-shapers perceive:
Emerging policy and regulatory change
Shifts in brand perception and reputation
Market dynamics and issue positioning
Narratives likely to gain traction in media and politics
By combining these forward-looking insights with your Halo targeting, you can anticipate the environment your campaign will face—and move first.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.
Get a personalized tour of the AI-powered Tunnl Platform, a holistic solution for your organization to research, reach, and report on outcomes.