Tunnl Blog - Page 2

Audience intelligence separates the greats from the guessing. And there’s no room for guessing in the hyper-sensitive, potentially inflammatory worlds of issue-based advertising and cause and purpose-driven marketing. Your reputation is on the line, and so is the cause you’re advocating for, so you need to know your audience thoroughly and constantly.

To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.

Marketers have dollar signs in their eyes for 2024. 53% of business leaders are increasing their digital marketing budgets. Ad revenue in the U.S. is expected to rise 4.3% in 2024. And if you include political ads, ad revenue increases all the way up to 8.1%, with issue-based ad spending at a double-digital increase compared to the last presidential election year.

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. electorate. Political advertisers have been wasting their budgets on ineffective, inaccurate audience targeting and missing out on millions of votes because they don't know how to reach Hispanic voters. But how can you reach Hispanic voters efficiently and effectively when they are consistently underrepresented or misrepresented in traditional media planning and measurement tools? There’s a chasm between what you know about Hispanic voters and what you need to know to reach them. It’s time to close that gap.

Healthcare advertisers, issue advocates, and political teams are all on the same precipice: Get your message to the people who need to hear it now, or the future of the healthcare industry - and your role in it - tilt in someone else’s favor. Elections and open enrollment periods are approaching. You need to reach the right people, right away. The microtargeting experts and public affairs specialists at Tunnl created nine prebuilt audiences to help you immediately reach the right people on the top issues in healthcare, including: Medicaid expansion Changes to the Medicare eligibility age Drug cost regulation

Kids account for 20-30% of flu infections annually, and school halls are incubators for the illness. It’s a serious issue, one that several states are trying to stop before children return to school this year. Flu shots are required in areas throughout the nation, giving providers like you an opportunity to connect with busy families who need convenient immunizations for their kids. But before back-to-school, parents are moving at an extra-fast clip to get everything on their to-do list done, leaving little time for TV or social media scrolling where they could see your ads. To help you reach the right people quickly and efficiently in these final days before back-to-school, Tunnl offers these five prebuilt audiences that, especially when you use our Advanced Search or Audience Builder, enable you to get your ads in front of the hard-to-reach working moms who need your flu shot services now. Working Moms - Mothers with full-time employment Pro Flu Shot for Children - Individuals who are planning to get the flu shot for their children Pro Flu Shot for All - Individuals who are planning to get themselves and their children a flu shot Pro Flu Shot for Adults - Individuals who are planning to get the flu shot for themselves Anti Flu Shot - Individuals who are not planning to get the flu shot for themselves or their children Here’s what you need to know about reaching these audiences in time to capitalize on the back-to-school buzz.