Tunnl Blog

For decades, party registration has been a strong marker of political identity in American life, even though not all states have party registration.

As two of the nation’s most closely watched elections approach, Tunnl has released its latest AI-powered forecasts for the 2025 New York City mayoral race and the New Jersey gubernatorial election — offering data-driven insights into how each contest is likely to unfold.

Americans are pulling back from civic life — but influence hasn’t disappeared, it’s just shifting. Since 2023, civic activism and public dialogue have undergone real shifts. Americans are pulling back from conversations, volunteering, and even small acts of engagement that once defined community life.

Marketing departments and C-suites alike have been buzzing about artificial intelligence for months. What it means for content teams, when and how to invest in it appropriately, and if regulation is on the way have been among the top questions circulating through LinkedIn, closed-door meetings, and as break-room banter. But the real question is, what’s in it for you as a data-driven advertiser? AI is being lauded as the secret to success for lean teams with tight budgets and few resources, and AI-powered tools have been favorites for advertisers everywhere for many years already. Several of the tactics you employ in your campaigns lean on AI and machine learning to get you the results you depend on, but there’s certainly more potential for you to tap into if you want to maximize the value of AI innovations in your campaigns.

Updated August 2023 If you've ever bought sushi from a gas station, you know that compromising on quality can be dangerous. Audience data follows the same rules: not all data is equal, and quality counts. Compromise on audience data quality, and you put your entire operation at risk for security concerns. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management and ongoing data quality assurance are at the top of your priority list. But when it comes to your audience intelligence platform, they need to be.

You have a burning question. One thing you need to know to target your ideal audience. But how do you find the answer? Simple: Ask.