Tunnl Blog

Data security is no place to compromise. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management is at the top of your priority list.  For your audience intelligence platform, it should be. “Data security and privacy are table stakes in the audience intelligence industry,” says David Seawright, Tunnl’s Chief Revenue Officer. “You cannot do what we do at Tunnl without a big internal focus and investment in security and privacy.”  Tunnl takes data seriously, and we want you to make the best possible decisions about who you partner with to reach the right audience. But what does that really require?  We’ll review what you stand to lose when you use insecure data in your ads and the best methods for avoiding those data integrity risks. You’ll also learn how we manage data integrity at Tunnl, so you can compare the security of the audience intelligence platforms you’re considering.

You have a burning question. One thing you need to know to target your ideal audience. But how do you find the answer? Simple: Ask. 

When organizations are looking to improve their outreach, they turn to audiences to increase both their effectiveness and efficiency. Whether it’s for an advocacy campaign, political campaign, brand efforts, or consumer marketing, audiences allow organizations to get more petitions signed, more consumers on their side, more buyers in the funnel, and more voters to pick their candidate.