Tunnl Blog

Jargon slows everyone down. And when you want to find audience tools that work or get down to the nitty-gritty with a potential audience partner, nobody wants to stop the conversation and say, “what’s that mean?” But there are terms you may not know, and you’re right to want answers. Tunnl has spent years connecting advertisers to their target audiences. The best conversations we’ve had with clients and partners all have one thing in common: we’re all on the same page. This glossary will give meaning to the terms you’ll hear from the Tunnl team and throughout your search for audience solutions. So, instead of spending calls feeling like you’re trapped in a vocabulary quiz, you can ask more meaningful questions and find the answers you need faster.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

As an advertiser, you have a story to tell, and the environment you're tasked with navigating to get that story in front of the right people -- where they're most likely to engage with it -- isn't getting any simpler. Ever-increasing and difficult-to-predict media fragmentation complicates media buying and budget allocation for brands, trade associations, advocacy groups, nonprofits, and their agencies alike. Now, everyone is expected to communicate about hot-button social issues. All while your budget is being squeezed and the pressure to maximize the effectiveness of every invested dollar has hardly ever seemed higher. Tunnl is here to help, and this article tells you how.