Tunnl Blog - Page 10

Updated August 2023 The court of public opinion tends to respect your right to a speedy trial. Consumers make up their minds - and change them - overnight. They want to work with and buy from brands that share their values, even as those values change. As the marketing world blurs into public affairs with increasing frequency, there's a heightened need to express your organization's values as a means of connecting with consumers. But you'll lose customers if you strike the wrong chord. Some 40% of consumers report losing trust in a brand and opting to use products from its competitors instead. So, if you're relying on issue-based audience data to reach the right people with your paid campaigns (and you should be), you need to be sure you're targeting people who care about your issues right now. When was the last time you checked your data to see if it was still up to date?

Supporters’ donations are the lifeblood of nonprofits. That’s why it’s critical for nonprofits to know how to reach and engage their supporters to encourage donations. Increasingly, traditional mechanisms for reaching nonprofit donors are no longer sufficient. Today’s donors expect personalized messaging experiences that meet them where they are.

If you have experience working with retail brands, you’re more aware than anyone of the rapidly changing behaviors and concerns of modern shoppers. From the shift to online shopping and curbside pickup due to the pandemic, to today’s heightened importance of aligning your messaging with consumer values, there’s a lot to consider when crafting your outreach strategy.

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken.

As an advertiser, you make dozens of critical decisions to balance a healthy marketing investment with a sustainable budget. You understand that your brand messaging – and your precious resources – can be optimized with Tunnl audiences . . . but you have a media buying agency. You may pose the question: If I already have a media buying agency, can I still use Tunnl?

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.