Are you an advertiser that manages multiple digital ad campaigns through programmatic ad platforms? If so, you are probably familiar with the demand-side platform (DSP) system, where you can manage multiple accounts through one interface. One of the most favored DSPs for Tunnl clients is The Trade Desk, where you can take advantage of real-time programmatic marketing automation for all of your campaigns.
Today's modern consumers expect a more personalized approach to advertising. In fact, an astonishing 71% of consumers expect companies to deliver personalized interactions, according to a McKinsey report. As a result, in 2022, marketing campaigns that don't deliver personalized ads are not nearly as likely to do well and deliver revenue growth.
Advertisers who work in public opinion and policy know how quickly and dramatically these sectors can shift. That’s why when you need to influence real change, the key people your marketing needs to reach are the ones who can move your message forward where it can be realized into real change: Washington, DC.
When organizations are looking to improve their outreach, they turn to audiences to increase both their effectiveness and efficiency. Whether it’s for an advocacy campaign, political campaign, brand efforts, or consumer marketing, audiences allow organizations to get more petitions signed, more consumers on their side, more buyers in the funnel, and more voters to pick their candidate.
Building an effective advertising campaign takes more than just clever copy and eye-catching design. The most successful campaigns incorporate audience insights, or detailed information on the people most likely to engage with your messaging.
Do you know where your target market consumes their TV media? If not, how can you guarantee your TV advertising is effective — and not wasting your valuable resources?