Tunnl Blog

You need your advertising to reach the right people with the right message to make an impact and inspire action. That’s where audiences come in.

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

In today’s increasingly issue-aware society, public opinion is more important than ever to advertising success. Shifts in public perception can negatively impact brands, advocacy groups, nonprofits, and even entire industries.

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.

One of the biggest challenges facing marketing strategies for nonprofit organizations today, especially those operating on smaller marketing budgets, is how to maximize their impact and reach audiences across demographics. Social issues and political advocacy are more pronounced than ever, so it’s vital for nonprofits to make the most of their outreach efforts now.

If you work in industries heavily impacted by public opinion and policy, you know how important it is to get your message in front of the right people in power who can actually do something about it. Unfortunately, this can seem impossible.