Tunnl Blog - Page 13

One of the biggest challenges facing marketing strategies for nonprofit organizations today, especially those operating on smaller marketing budgets, is how to maximize their impact and reach audiences across demographics. Social issues and political advocacy are more pronounced than ever, so it’s vital for nonprofits to make the most of their outreach efforts now.

There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.

Updated May 2023 When you’re planning an ad campaign, one of the most important decisions to make is which mediums you’ll place your ads on to reach your target audience. After all, ad placement is costly. You don't want to waste your outreach budget placing ads on a medium your target audience doesn't even consume, but how do you know which channels your core market is consuming?

Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.