Tunnl Blog - Page 13

Updated May 2023 When you’re planning an ad campaign, one of the most important decisions to make is which mediums you’ll place your ads on to reach your target audience. After all, ad placement is costly. You don't want to waste your outreach budget placing ads on a medium your target audience doesn't even consume, but how do you know which channels your core market is consuming?

Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

Updated May 2024 Google has announced that it will completely deprecate third-party cookies in 2025. So where does that leave advertisers who rely on third-party cookies for accurate targeting and campaign tracking? Up a creek, unless they can find alternatives to third-party cookies that deliver exceptional accuracy. Tunnl has been operating on a cookieless targeting model for years, perfecting the way advertisers reach their precise audience in the most efficient, effective, and privacy-compliant way possible. So, we know what you need to confidently take on a cookieless future.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.