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The most comprehensive, educational hub for all things Tunnl, data, and product solutions.

Tunnl | Products | Audiences

By: Sam Mims
October 18th, 2021

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.

Tunnl | Products | Audiences

By: Nate Romberg
October 18th, 2021

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.

Tunnl | Products | Audiences

By: Sam Mims
September 1st, 2021

You’re in a Monday morning budget meeting. You’re nervous because you know you need to prove to your boss that the marketing budget increase you got was worth it. There is just one problem… you can’t.

Tunnl | Products | Audiences | Cost

By: Sam Mims
August 30th, 2021

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

Tunnl | Products | Audiences | Cost

By: Nate Romberg
August 11th, 2021

So you’ve bought into audience-targeted advertising—the idea that you can use data to find the individuals who are most receptive to your message.

Tunnl | Products | Audiences | Cost

By: Brian Rose
August 11th, 2021

Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”