Tunnl Blog

No matter your marketing goal, data is the answer to achieving the best results. But data-driven advertising pulls in several data types from myriad sources, requiring methodical analysis and complicating your path to confident strategy. As media fragmentation has intensified and consumer behaviors have shifted, Tunnl has continued to develop an audience intelligence platform and audience targeting solutions to help media buyers conquer the complexities of data-driven, audience-based media buys and maximize their impact. Our clients’ success has revealed a clear set of best practices for effective audience targeting, all utilizing data to its fullest potential to power campaigns that reach the right people, driving action and impact. How can you incorporate these data-driven best practices into your audience-based media buys? We’ll give you a step-by-step guide to developing data-driven audience targeting parameters and applying audiences to your advertising campaigns, as well as how to optimize for ongoing success.

Your campaign is nearly planned: The budget is set. You know who you want to reach. Your message is clear, compelling, and critical. But something is stumping you, which could spell disaster for your ad spend. How are you going to reach your audience? Knowing the who is half the battle, or really only a third of it. Nailing the where and how of audience identification can make or break your ad campaign. We've seen it firsthand in the hundreds of brands and agencies who have turned to our custom and prebuilt audiences. To help get your message to the right people in the most efficient way possible, we built Tunnl Free, a Tunnl platform tier designed to help you identify your campaign’s audience and reach them where they’re most likely to engage with your message. And we made it free. But are the hundreds of prebuilt audiences in Tunnl Free the answer to your audience identification gaps? Candidly, it may not be exactly what you need if you’re advertising in certain areas. Let’s take a look at what Tunnl Free is, what it does, who it’s for, and how it can help you reach your audience more efficiently. From there, you’ll be equipped to decide if creating a free account is your best next move.

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.