Tunnl Blog

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken. 

As an advertiser, you make dozens of critical decisions to balance a healthy marketing investment with a sustainable budget. You understand that your brand messaging – and your precious resources – can be optimized with Tunnl Audiences . . . but you have a media buying agency.  You may pose the question: If I already have a media buying agency, can I still use Tunnl?

You need your advertising to reach the right people with the right message to make an impact and inspire action. That’s where audiences come in.

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

In today’s increasingly issue-aware society, public opinion is more important than ever to advertising success. Shifts in public perception can negatively impact brands, advocacy groups, nonprofits, and even entire industries.

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.