E-coli outbreaks, oil spills, data breaches, drug prices… behind every headline-making hot topic is a business bearing the brunt of public criticism from citizens, news anchors, and regulators. Some industries cannot escape the sword of Damocles, the ever-present sense of impending doom that accompanies big innovations and tiny, well-meaning marketing decisions alike. But the public is listening; every ad or news clip they hear about you and your industry could be a nail in your corporate coffin or a golden ticket to your organization’s goals.
You have a job to do - legislation to influence, a company reputation to defend, and revenue to grow. But somewhere else in your organization, there’s a marketing department with goals of its own that seem to inch deeper into your territory with each passing day. The distinctive roles of marketing and public affairs are fading. They are beginning to blur together.
Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to plant the seeds of change in households throughout the country. You inspire voters. You lead conversations, change minds, and drive decisions. But only if you reach the right people. Changemakers from the public affairs, advertising, and political spaces founded Tunnl. We know what it takes to enact meaningful change through strategic communication - and who you have to talk to to make it happen. We’re laying out the audiences with the most power to effect change, from lawmakers to local advocates, so you can decide which group will propel your cause in the right direction.
Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.