Advertisers hoping to increase their impact often rely on audiences to reach the right people, with the right message, on the right medium. After all, if you have a list of the people most likely to engage with your message, you’re guaranteed to engage them . . . right? Not necessarily.
You want to focus your advertising efforts — and budget — on reaching only the right people for your message. This kind of laser focus on the right audience using the right data helps to increase an ad campaign’s efficiency and return on investment.
You need targeted audience insights to inform your outreach strategy. Without them, you risk wasting precious advertising dollars trying to reach people who may or may not be interested in your message. What if you had the fresh, hyper-relevant audience insights you needed to inform your advertising strategy – for free?
As the saying goes, the key to successful advertising is reaching the right audience, with the right message, at the right time. To accomplish this, marketers frequently make use of audience insights to understand the real people in their target markets, what matters to them, and how they consume media.
Successful advertising hinges on reaching the right people, on the right channels, with the right message. That’s why savvy marketers leverage audiences to target their messaging to reach the people most likely to care about and engage with their efforts.
A big issue is plaguing advertisers: Facebook is no longer allowing advertisers to import certain third-party audience lists into its platform. The move stems from an attempt to shield users from sensitive topics, yet the result has seen advertisers struggle to connect with the public on very real, important issues via the social media giant.