Tunnl Blog

Jargon slows everyone down. And when you want to find audience tools that work or get down to the nitty-gritty with a potential audience partner, nobody wants to stop the conversation and say, “what’s that mean?” But there are terms you may not know, and you’re right to want answers. Tunnl has spent years connecting advertisers to their target audiences. The best conversations we’ve had with clients and partners all have one thing in common: we’re all on the same page.  This glossary will give meaning to the terms you’ll hear from the Tunnl team and throughout your search for audience solutions. So, instead of spending calls feeling like you’re trapped in a vocabulary quiz, you can ask more meaningful questions and find the answers you need faster.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next.  But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo. 

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way.  The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause.  But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build. 

Data security is no place to compromise. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management is at the top of your priority list.  For your audience intelligence platform, it should be. “Data security and privacy are table stakes in the audience intelligence industry,” says David Seawright, Tunnl’s Chief Revenue Officer. “You cannot do what we do at Tunnl without a big internal focus and investment in security and privacy.”  Tunnl takes data seriously, and we want you to make the best possible decisions about who you partner with to reach the right audience. But what does that really require?  We’ll review what you stand to lose when you use insecure data in your ads and the best methods for avoiding those data integrity risks. You’ll also learn how we manage data integrity at Tunnl, so you can compare the security of the audience intelligence platforms you’re considering.

You’re up against the odds. The advertising space is crowded and fragmented. TV advertising is expensive, and viewers are distracted. Even the best message will get you nowhere if you put it in the wrong place, at the wrong time, or in front of the wrong people. But when you get it right, magic happens.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.