Tunnl Blog

Ask yourself, “How old is my data?”

You have run into a problem. You have an issue or cause that you need to get in front of the right people. Your message needs to influence the top opinion-makers of Washington, DC. However, your problem is that you have no idea how to reach them.

We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.