Tunnl Blog

Ask yourself, “How old is my data?”

You have run into a problem. You have an issue or cause that you need to get in front of the right people. Your message needs to influence the top opinion-makers of Washington, DC. However, your problem is that you have no idea how to reach them.

You just got your advertising budget approved and you have an idea of how you want to spend it. There is just one fear lingering in the back of your mind.

We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.