Tunnl Blog

As two of the nation’s most closely watched elections approach, Tunnl has released its latest AI-powered forecasts for the 2025 New York City mayoral race and the New Jersey gubernatorial election — offering data-driven insights into how each contest is likely to unfold.

At Tunnl, we're not just another data platform – we're redefining audience intelligence. We’re breaking down silos between traditional research, paid media, and measurement.

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of their advertising, and spending, to what amounts to less than 20% of voters in any given state. With this focus, it’s typical for campaign strategists to consider broadcast budgets first, with major networks getting large viewership and the most eyes on their ads. Three competing tensions at play with this strategy should make campaigns reconsider their final spending as November approaches.

Unlocking the potential of the U.S. Hispanic voter base has never been more critical, and the possibilities are infinite. Until now, Hispanic audience intelligence has been limited, leaving countless voters unheard and untapped in the electoral process.

On average, advertisers and agencies achieve a 25% boost in campaign reach efficiency with Tunnl's audience intelligence platform.

It’s now vital to put the social currency of the most influential people in your target community to work for you. In a highly fragmented media and communication landscape, peers and peer leaders communicate in a uniquely authentic and therefore effective way. No matter if we call these people opinion leaders, elites, influentials, or influencers, they play a critical role in our public dialogue.