Tunnl Blog

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

So you’ve bought into audience-targeted advertising—the idea that you can use data to find the individuals who are most receptive to your message.

Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”

Since you’re reading this, you’ve probably already asked yourself, "How much does media optimization cost?"  It’s a reasonable one: data is costly.