Tunnl Blog

There are clear wants and needs in our lives. Luxury cruises and tickets to the playoffs vs. food and shelter. But then there are the things that could be argued either way. Things like a car or the latest iPhone. Do you need it? Maybe not, but if you’re a fast-moving professional juggling offsite meetings and on-the-go tasks at all hours, these nice-to-haves become must-haves that make or break your ability to do your job well. The tools in your audience intelligence tech stack probably get a similar treatment. Some are spartan and get the job done. Others get the job done at a premium level of accuracy, excellence, and autonomy. What once was a neat add-on is now a necessary piece to your media planning process. As they revolutionized the linear TV advertising industry through advanced audience intelligence and microtargeting, Tunnl's co-founders identified the critical insights issue-based advertisers and brands needed to target audiences to the highest degree of efficiency at scale. Those solutions are now delivered in the various tiers of the Tunnl platform. But one of our solutions is a must-have masquerading as a luxury: Tunnl Premium. It’s an elite tier with our most in-depth audience insights, media planning tools, and optimization opportunities for serious linear TV advertisers - but it isn’t for everyone. At $10,000 per month, a Tunnl Premium subscription is a big deal, and only you know if it will fall into the want or the need category for your campaigns. So, is Tunnl Premium worth every penny? We’ll lay out the facts and let you be the judge.

30% of advertisers cut their budgets this year. Were you one of them? The economy is on an uncomfortable precipice forcing consumers to cling tighter to their pursestrings, and you suddenly have fewer resources to fight an uphill battle. There’s a lot on the line if you can’t deliver effective ads, even under strict budget constraints. Free tools that put confidence back into your media planning process are indispensable. As a tech startup ourselves, Tunnl has experienced the rigors of crunch time: lean teams, tight budgets, and high expectations. It’s why we built a free audience intelligence platform tier for purpose-driven marketers fighting the good fight in an over-saturated ad market at a tough economic time. You need accessible, reliable tools to maximize reach efficiency without blowing your budget. Our library of prebuilt audiences could be your answer since they’re free to sign up and analyze. But if you really want to maximize your ad efficiency with Tunnl’s free tools, we have a few tips on how to do it.

Digital does not rule the ad world. Direct mail campaigns using letter-sized envelopes generated a 112% return on investment, according to the 2022 Response Rate Report released by the Association of National Advertisers. Meanwhile, peer-to-peer texting campaigns have higher open rates than email campaigns and boast impressive ROI.

You’re up against the odds. The advertising space is crowded and fragmented. TV advertising is expensive, and viewers are distracted. Even the best message will get you nowhere if you put it in the wrong place, at the wrong time, or in front of the wrong people. But when you get it right, magic happens.

You have a burning question. One thing you need to know to target your ideal audience. But how do you find the answer? Simple: Ask.

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section, you audibly heave a “that’s it?” about the available options. The alternative is to bring over third-party audience data like Tunnl’s, but then a new issue emerges: Platform-imposed data usage fees. Most ad platforms play nice with outside audience data, but only at a cost. Essentially, whenever you want to advertise against a third-party audience, your ad platform will tack on an extra charge. Why? All that data requires resources to collect, aggregate, and store securely without any liability landing on the advertiser. We’d know; Our Tunnl audiences sit atop billions of lines of media consumption insights and survey data that need genius teams and constant diligence to maintain. But since third-party audiences allow you to spend less, get your ads in front of the right people, and maximize your ad spend ROI, are data usage fees justifiable? There are a few things you should know, including how data usage fees are calculated, who you’ll pay them to, and whether or not they’re worth the added expense. Once you nail down those details, you’ll plan your next campaign with a clearer idea of what you’ll spend using third-party audience data.