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Tunnl Blog

The Tunnl Blog

The most comprehensive, educational hub for all things data and product solutions.

Tunnl | Products | Audiences | Cost

By: Brian Rose
July 8th, 2022

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

Tunnl | Products | Audiences | Cost

By: Sam Mims
November 11th, 2021

In an environment where public opinion can change seemingly overnight, it is often the teams tasked with purpose-driven marketing whose job responsibilities can shift on a whim.

Tunnl | Products | Audiences | Cost

By: Sam Mims
August 30th, 2021

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

Tunnl | Products | Audiences | Cost

By: Nate Romberg
August 11th, 2021

So you’ve bought into audience-targeted advertising—the idea that you can use data to find the individuals who are most receptive to your message.

Tunnl | Products | Audiences | Cost

By: Brian Rose
August 11th, 2021

Custom audience development and microtargeting can mean a lot of things to many different people. One thing it means for many: a big line item in their budget. This often leads to the biggest question on many of our customers’ and prospects' minds, “Is it worth it?”

Tunnl | Products | Media Optimization | Cost

By: David Seawright
August 10th, 2021

Since you’re reading this, you’ve probably already asked yourself, "How much does media optimization cost?"  It’s a reasonable one: data is costly.