Tunnl Blog - Page 3

A big issue is plaguing advertisers: Facebook is no longer allowing advertisers to import certain third-party audience lists into its platform. The move stems from an attempt to shield users from sensitive topics, yet the result has seen advertisers struggle to connect with the public on very real, important issues via the social media giant.

Building an effective advertising campaign takes more than just clever copy and eye-catching design. The most successful campaigns incorporate audience insights, or detailed information on the people most likely to engage with your messaging. Having data that helps you deeply understand your target market — including their values, demographics, and media consumption patterns — informs your outreach strategy with the information needed to create powerful messaging that drives consumers to action. Tunnl’s mission is to provide advertisers with the deep, human insights needed to better connect with their core markets. That’s why we offer hundreds of prebuilt audiences for our clients to leverage against their campaign strategies. But what are Tunnl’s prebuilt audiences, exactly?

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken.

As an advertiser, you make dozens of critical decisions to balance a healthy marketing investment with a sustainable budget. You understand that your brand messaging – and your precious resources – can be optimized with Tunnl audiences . . . but you have a media buying agency. You may pose the question: If I already have a media buying agency, can I still use Tunnl?

One of the biggest challenges facing marketing strategies for nonprofit organizations today, especially those operating on smaller marketing budgets, is how to maximize their impact and reach audiences across demographics. Social issues and political advocacy are more pronounced than ever, so it’s vital for nonprofits to make the most of their outreach efforts now.

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.