There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.
You just got your advertising budget approved and you have an idea of how you want to spend it. There is just one fear lingering in the back of your mind.
We all know that feeling of checking on something in your fridge only to discover that it has expired. Well, like the food in your fridge, your data — the foundation of your targeted audiences — needs to be refreshed, too.
Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.
Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.
Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.