Tunnl Blog - Page 5

Cable advertising is painted as the cost-effective cousin to broadcast ads, giving it a timely appeal as marketing budgets shrink. But there’s a way to save even more and expand the power of your cable ad budget if you know where to source the right audience data. Tunnl enables TV advertisers to achieve up to an extra 25% efficiency on their ad spend through data-backed placements and audience insights. One secret weapon we add to your arsenal is Cable Ranker, which helps you understand where audiences tune in when they turn on the tube. What is it? Why and how does it work? All will be explained, with context on the current cable landscape for good measure, so you’ll be ready to optimize your cable campaigns to reach the right audience.

Only 24% of marketers can tell you which social causes their target audience cares about, and less than half of the marketers HubSpot surveyed could tell you about their audience’s hobbies, interests, or behaviors. How are you supposed to target an audience you don’t understand? For years, Tunnl has been developing prebuilt audiences and custom audience solutions for advertisers who recognize the importance of accurate targeting. Every audience we create is rooted in the causes people care most about, their self-reported interests, and how they’re likely to behave while shopping or voting. So, Tunnl audiences - whether it's a prebuilt audience or custom - give you a well-above-average understanding of who you’re targeting. But deciding which audience solution is ideal for your campaigns will come down to a few factors you can diagnose yourself. If any of these issues sound familiar, custom audiences could be the answer you’ve been looking for.

You’re in the grocery store, minding your own business, perusing the produce. The intercom crackles on. They’re paging one shopper. It’s a name you’ve never heard. You go back to squeezing avocados and trying to find the greenest bananas. That “this has nothing to do with me” feeling is exactly what your ads will elicit if you target them too broadly. The right person may see and acknowledge your message because it’s meant for them. But what about all the other people you net in the process? Your ads are a more expensive intercom than the one at the grocery store. With much higher stakes, you need to know when and how to target local audiences or lean on regional marketing. Tunnl’s leadership has spent decades revolutionizing the world of microtargeting so advertisers like you can reach the people invested in their message more easily - without wasting ad spend on audiences who don’t care. But when is it right to take your targeted advertising to the local level? Let’s lay out the opportunities in national and local campaigns and explain the elements of a successful regional marketing effort, so you’re ready to pick and plan your strategy accordingly.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way. The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause. But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build.

Updated August 2023 If you've ever bought sushi from a gas station, you know that compromising on quality can be dangerous. Audience data follows the same rules: not all data is equal, and quality counts. Compromise on audience data quality, and you put your entire operation at risk for security concerns. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management and ongoing data quality assurance are at the top of your priority list. But when it comes to your audience intelligence platform, they need to be.