Tunnl Blog - Page 8

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way. The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause. But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build.

Updated August 2023 If you've ever bought sushi from a gas station, you know that compromising on quality can be dangerous. Audience data follows the same rules: not all data is equal, and quality counts. Compromise on audience data quality, and you put your entire operation at risk for security concerns. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management and ongoing data quality assurance are at the top of your priority list. But when it comes to your audience intelligence platform, they need to be.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.

Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to plant the seeds of change in households throughout the country. You inspire voters. You lead conversations, change minds, and drive decisions. But only if you reach the right people. Changemakers from the public affairs, advertising, and political spaces founded Tunnl. We know what it takes to enact meaningful change through strategic communication - and who you have to talk to to make it happen. We’re laying out the audiences with the most power to effect change, from lawmakers to local advocates, so you can decide which group will propel your cause in the right direction.

Women’s History Month has begun. And while the month-long celebration is dedicated to embracing the hard work of the world’s women, it began as recognizing the often-overlooked contributions of women throughout history. Are you overlooking opportunities to connect with women in your campaigns? Tunnl audiences have enabled hundreds of advertisers to deliver their ads to the right people and maximize their message’s impact. But the demographic split of an audience can come as a surprise. Time and time again, our data has affirmed the power and influence women have in politics, commerce, and finance. In celebration of Women’s History Month, we’re spotlighting six of our prebuilt audiences that embrace women’s value and what they really care about.