Tunnl Blog - Page 3

Advocating for your initiatives with Congress is like trying to get one person’s attention in a sold-out stadium of pushing, screaming, single-minded others. Unless you’re on stage, you’ll be fighting for any scrap of attention. Ahead of a recess, like the one quickly coming up, is your prime opportunity to win votes and sway opinions on critical issues getting voted on this summer and later in the year. But with so many others seeing the same opportunity, how do you put your message center stage and get Congress to listen? You use the right audience. Before they created Tunnl, our founders spent decades building data-driven media strategies for public affairs and issue advocacy campaigns, discovering how to achieve targeted reach at scale. And now, Tunnl equips public affairs and issue advocacy advertisers with the issue-based audience insights they need to get their campaigns in front of the right people in the most efficient way possible. We offer several prebuilt audiences to connect you with the voters influencing Congress on top-of-mind issues in the weeks ahead. They can be analyzed in our platform and seamlessly sent directly to ad platforms at the click of a button. With these audiences, your ad campaigns will be ready to go live in front of your target audience in time to make an impact in Congress.

You know that song you hear everywhere? It’s on the radio during your commute. Your friends are humming it at dinner. It’s the “it-song” on social media. Before long, you know every word, and you’re singing along without even thinking about it. That same sensation is possible with your advocacy or brand message — if the right people are talking about it. That’s where Tunnl Halo comes in. Halo is the next generation of influential targeting: a solution for reaching the actual people who shape outcomes. Whether you’re trying to influence policymakers, defend a reputation, or break through with a critical community, Halo helps you identify and connect with the individuals who can make your message inescapable.

The cannabis market is getting crowded, and ad space is particularly saturated during the month of April. And it's no surprise why: Recreational marijuana is legal in 21 states, plus Guam and Washington, D.C. It’s entirely legal for medical use in 38 states, with a few more locations allowing CBD oil. And the U.S. marijuana industry is valued at $13.2 billion. The tides are changing, and Tunnl’s keeping tabs on how individuals feel about marijuana. With several surveys that poll thousands of voters and consumers, we maintain billions of rows of data on pressing issues that are always up-to-date to inform our prebuilt audiences and Premier Audience Suite. And we have three marijuana audiences to help you cut through the competition and connect with your audience instead of burning your ad dollars.

Only 24% of marketers can tell you which social causes their target audience cares about, and less than half of the marketers HubSpot surveyed could tell you about their audience’s hobbies, interests, or behaviors. How are you supposed to target an audience you don’t understand? For years, Tunnl has been developing prebuilt audiences and custom audience solutions for advertisers who recognize the importance of accurate targeting. Every audience we create is rooted in the causes people care most about, their self-reported interests, and how they’re likely to behave while shopping or voting. So, Tunnl audiences - whether it's a prebuilt audience or custom - give you a well-above-average understanding of who you’re targeting. But deciding which audience solution is ideal for your campaigns will come down to a few factors you can diagnose yourself. If any of these issues sound familiar, custom audiences could be the answer you’ve been looking for.

You’re in the grocery store, minding your own business, perusing the produce. The intercom crackles on. They’re paging one shopper. It’s a name you’ve never heard. You go back to squeezing avocados and trying to find the greenest bananas. That “this has nothing to do with me” feeling is exactly what your ads will elicit if you target them too broadly. The right person may see and acknowledge your message because it’s meant for them. But what about all the other people you net in the process? Your ads are a more expensive intercom than the one at the grocery store. With much higher stakes, you need to know when and how to target local audiences or lean on regional marketing. Tunnl’s leadership has spent decades revolutionizing the world of microtargeting so advertisers like you can reach the people invested in their message more easily - without wasting ad spend on audiences who don’t care. But when is it right to take your targeted advertising to the local level? Let’s lay out the opportunities in national and local campaigns and explain the elements of a successful regional marketing effort, so you’re ready to pick and plan your strategy accordingly.

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way. The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause. But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build.