Tunnl Blog - Page 3

Roughly one-third of advertisers had their budgets cut in 2023, but the cost of ad inventory is up, and return on ad spend is less dependable amid a waffling economy, ad fatigue, and media fragmentation. Are you feeling the pinch yet? You’re under pressure to do more with less, the age-old struggle of every marketing department, but the odds are against you more than they’ve ever been. You need to build connections with consumers faster using more personalized ads, even though reaching them is more difficult and more expensive than it once was. There’s one way to accomplish this next-to-impossible task: audience intelligence.

Marketing departments and C-suites alike have been buzzing about artificial intelligence for months. What it means for content teams, when and how to invest in it appropriately, and if regulation is on the way have been among the top questions circulating through LinkedIn, closed-door meetings, and as break-room banter. But the real question is, what’s in it for you as a data-driven advertiser? AI is being lauded as the secret to success for lean teams with tight budgets and few resources, and AI-powered tools have been favorites for advertisers everywhere for many years already. Several of the tactics you employ in your campaigns lean on AI and machine learning to get you the results you depend on, but there’s certainly more potential for you to tap into if you want to maximize the value of AI innovations in your campaigns.

Kids account for 20-30% of flu infections annually, and school halls are incubators for the illness. It’s a serious issue, one that several states are trying to stop before children return to school this year. Flu shots are required in areas throughout the nation, giving providers like you an opportunity to connect with busy families who need convenient immunizations for their kids. But before back-to-school, parents are moving at an extra-fast clip to get everything on their to-do list done, leaving little time for TV or social media scrolling where they could see your ads. To help you reach the right people quickly and efficiently in these final days before back-to-school, Tunnl offers these five prebuilt audiences that, especially when you use our Advanced Search or Audience Builder, enable you to get your ads in front of the hard-to-reach working moms who need your flu shot services now. Working Moms - Mothers with full-time employment Pro Flu Shot for Children - Individuals who are planning to get the flu shot for their children Pro Flu Shot for All - Individuals who are planning to get themselves and their children a flu shot Pro Flu Shot for Adults - Individuals who are planning to get the flu shot for themselves Anti Flu Shot - Individuals who are not planning to get the flu shot for themselves or their children Here’s what you need to know about reaching these audiences in time to capitalize on the back-to-school buzz.

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spend and more qualified leads in their pipeline. But media fragmentation is making it harder than ever to reach the right people, and even when you can, more than one-third of internet users employ ad blockers to thwart your efforts. Meanwhile, media buying industry profits are expected to decrease despite improved revenue, your budget is shrinking, and expectations are through the roof. Strategic audience targeting is your ticket to overcoming the odds, but how can you guarantee best-in-class results to every client that comes through your agency? If you have clients counting on you, you need accurate and easily accessible audience data that can be applied seamlessly to the different campaigns you’re pitching and planning. And you need tools for analysis, planning, and measurement. But you don’t need a more complicated tech stack. Seem like a lot to ask for? Tunnl doesn’t think so.

Short-term rental (STR) legislation throughout the country may change the way Americans travel in the very near future. As travelers continue to enjoy the variety of accommodations on Airbnb and Vrbo, local and state lawmakers are struggling to keep residents happy, housing affordable, and tourism successful. The motivations and needs of businesses, homebuyers and renters, hotel unions, hosts, travelers, and policymakers are all in conflict, inspiring a spike in issue-based campaigns for or against the regulation of short-term rentals. How do you ensure yours is the one that gets seen by the right people?

E-coli outbreaks, oil spills, data breaches, drug prices… behind every headline-making hot topic is a business bearing the brunt of public criticism from citizens, news anchors, and regulators. Some industries cannot escape the sword of Damocles, the ever-present sense of impending doom that accompanies big innovations and tiny, well-meaning marketing decisions alike. But the public is listening; every ad or news clip they hear about you and your industry could be a nail in your corporate coffin or a golden ticket to your organization’s goals.