There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.
Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.
Freshly baked cookies are a staple in many American households. They are also a staple in digital advertising. The marketing and advertising world went into a frenzy when Google announced the “death of the third party cookie” in March of 2021. This major announcement led to mass confusion. Advertisers wondered how this would impact their advertising efforts. Marketers wondered how this change would affect their websites. Data companies and providers wondered how this would affect their data collection efforts, and the public at large was left wondering what it meant for them. In this article, we will go over: The types of cookies - their purposes and use cases What is the Current State of Play Regarding Cookies How Advertisers and Marketers Can Move Forward in a (third-party) Cookie-less World