Tunnl Blog

You may have watched Meet the Press on Sunday. You’d be among anywhere from 2 to 4 million other viewers between the ages of 25 to 54 enjoying the longest-running, top-rated NBC interview news program.

You have a job to do - legislation to influence, a company reputation to defend, and revenue to grow. But somewhere else in your organization, there’s a marketing department with goals of its own that seem to inch deeper into your territory with each passing day. The distinctive roles of marketing and public affairs are fading. They are beginning to blur together.

Environmental, Social, and Governance (ESG) awareness is surging. Legislators and consumers alike are weighing the impact of their investments, purchases, partnerships, and patronage with organizations based on how environmentally and socially conscious those organizations are. But how is that heightened interest advancing or impeding our national trajectory?

There have been so many privacy updates and changes to data regulations that it can be hard to keep track of it all. One of the companies that has been making what seems like constant changes? Google. The tech giant recently announced that it would be rolling back FLoC. This announcement confused many advertisers because not many people were aware of FLoC or what it was.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

Updated May 2024 Google has announced that it will completely deprecate third-party cookies in 2025. So where does that leave advertisers who rely on third-party cookies for accurate targeting and campaign tracking? Up a creek, unless they can find alternatives to third-party cookies that deliver exceptional accuracy. Tunnl has been operating on a cookieless targeting model for years, perfecting the way advertisers reach their precise audience in the most efficient, effective, and privacy-compliant way possible. So, we know what you need to confidently take on a cookieless future.