Resources

Press Releases

Tunnl Named to the 2026 Inc. 5000

Tunnl ranked No. 3,993 overall on the 2026 Inc. 5000, earning recognition alongside the nation’s fastest-growing private...

Reports

One Podcast Won't Reach Policy Opinion Makers. Here's What Will.

Teams trying to reach policymakers, agency officials, or the broader world of policy opinion makers eventually ask a ver...

Blog

Observed + Modeled Data: How Tunnl Uses Both to Build Audiences AI Can't Fake

Most audience platforms run on one or two data sources. Tunnl runs on a connected stack of real, observed signals includ...

Press Releases

Tunnl Partners with TiVo Ads to Expand Local TV Coverage Across Media Planning and Audience Insights

Tunnl is excited to announce a new partnership with TiVo Ads, adding another layer of TV viewership data behind the audi...

Blog

Tunnl Partners with VIZIO to Power the Next Generation of TV-First Media Planning

Tunnl is excited to announce a new partnership with VIZIO that significantly enhances the TV data foundation behind our ...

Blog

Party Registration is Losing Its Meaning, And That Matters

For decades, party registration has been a strong marker of political identity in American life, even though not all sta...

Blog

The Overlooked Power of Audio in Modern Campaigns

In a crowded media landscape, attention is one of the rarest resources. While video, social, and digital display ads dom...

Blog

The Changing Nature of Activism and Influence

Americans are pulling back from civic life — but influence hasn’t disappeared, it’s just shifting. Since 2023, civic act...

Tunnl's Lookalike Modeling App on the Snowflake Marketplace Accelerates Customer Acquisition

Finding Your Next Best Customers: The Lookalike Revolution with Tunnl and Snowflake Every business thrives on growth, an...

Blog

The Hispanic vote could decide the election. Both political parties should invest more in Spanish-language advertising.

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of...

Blog

The Importance of Hispanic Voters & How to Reach Them with Your Political Ads

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. elector...

Blog

Data-Driven Advertising: Maximizing ROI with Audience Intelligence

Roughly one-third of advertisers had their budgets cut in 2023, but the cost of ad inventory is up, and return on ad spe...

Blog

How Media Buying Agencies Can Leverage Tunnl’s Data for Better Audience Targeting and Campaign Results

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spe...

Blog

The Role of Artificial Intelligence in Data-Driven Advertising

Marketing departments and C-suites alike have been buzzing about artificial intelligence for months. What it means for c...

Blog

Airbnb & Vrbo vs. Short-Term Vacation Rental Regulation: How to Reach Your Target Audience with Tunnl’s Prebuilt Audiences

Short-term rental (STR) legislation throughout the country may change the way Americans travel in the very near future. ...

Blog

The Importance of Media Measurement in Controversial, Highly Regulated, or Crisis-Prone Industries

E-coli outbreaks, oil spills, data breaches, drug prices… behind every headline-making hot topic is a business bearing t...

Blog

Maximizing Your Advertising Impact with Audience-Based Buying

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer ta...

Blog

Media Fragmentation: How to Make the Most of America’s Divided Attention

Gathered around the water cooler, people used to ask each other if they’d caught that one popular TV show that aired the...

Blog

Content-Centric vs. Audience-Based: The Most Accurate TV Ad Buying Method

You may have watched Meet the Press on Sunday. You’d be among anywhere from 2 to 4 million other viewers between the age...

Blog

The Vanishing Divide Between Public Affairs and Marketing - and What It Means for Your Ads

You have a job to do - legislation to influence, a company reputation to defend, and revenue to grow. But somewhere else...

Blog

Tunnl Halo vs. Applecart: Shaping Outcomes with Stakeholder Influence

You know that song you hear everywhere? It’s on the radio during your commute. Your friends are humming it at dinner. It...

Blog

Announcing Tunnl's New Audience Intelligence Platform

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping ...

Blog

The Best Tunnl Audiences for Creating Policy Change at Every Level of Influence

Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to...

Blog

Data Usage Fees: How Much Does It Cost To Activate Third-Party Audience Data?

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section,...