Tunnl Blog - Page 6

In today’s increasingly issue-aware society, public opinion is more important than ever to advertising success. Shifts in public perception can negatively impact brands, advocacy groups, nonprofits, and even entire industries - or it can be the key differentiator that gets your message heard over the other noise in a crowded advertising environment. Audience data will make the difference.

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.

Meta, Facebook’s parent company, recently announced a sweeping ad ban - saying it will no longer allow advertisers to select terms for ad targeting related to sensitive identifying traits.

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.

If you’re like me, not knowing something is the worst thing in the world - and for brands, it could lead to potential consequences.