Tunnl Blog - Page 4

Are you an advertiser that manages multiple digital ad campaigns through programmatic ad platforms? If so, you are probably familiar with the demand-side platform (DSP) system, where you can manage multiple accounts through one interface. One of the most favored DSPs for Tunnl clients is The Trade Desk, where you can take advantage of real-time programmatic marketing automation for all of your campaigns.

Do you know where your target market consumes their TV media? If not, how can you guarantee your TV advertising is effective — and not wasting your valuable resources?

The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.

Political advertisers understand better than most the weight of public opinion, especially in today’s tense social climate. These marketers need to have a constant pulse on public opinion as they wade into challenging societal issues.

Supporters’ donations are the lifeblood of nonprofits. That’s why it’s critical for nonprofits to know how to reach and engage their supporters to encourage donations. Increasingly, traditional mechanisms for reaching nonprofit donors are no longer sufficient. Today’s donors expect personalized messaging experiences that meet them where they are.

If you have experience working with retail brands, you’re more aware than anyone of the rapidly changing behaviors and concerns of modern shoppers. From the shift to online shopping and curbside pickup due to the pandemic, to today’s heightened importance of aligning your messaging with consumer values, there’s a lot to consider when crafting your outreach strategy.