Tunnl is excited to announce a new partnership with VIZIO that significantly enhances the TV data foundation behind our media planning and audience insights tools. Through this collaboration, VIZIO’s large-scale, privacy-compliant TV viewership data now serves as a core input into Tunnl’s Platform—strengthening how agencies, brands, and media companies understand audience composition and plan campaigns across linear and streaming television. This partnership expands Tunnl’s ability to analyze real TV viewing behavior and translate it into actionable insights for pre-campaign planning, reach and frequency analysis, and audience exploration.
