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The most comprehensive, educational hub for all things Tunnl, data, and product solutions.

What is a Media Mix? Why They Are Important and How They Are Made

By: Sam Mims
February 15th, 2022

You just got your advertising budget approved and you have an idea of how you want to spend it. There is just one fear lingering in the back of your mind.

Tunnl | Products | Media Optimization

What is TV Media Optimization? Do You Need It?

By: Sam Mims
October 18th, 2021

TV buys are often the largest part of a marketing and advertising budget but they are also oftentimes the largest source of wasted time and money.

Tunnl | Products | Media Optimization | Cost

The Cost of Media Optimization - An Explanation of Smart TV Targeting

By: David Seawright
August 10th, 2021

Since you’re reading this, you’ve probably already asked yourself, "How much does media optimization cost?" It’s a reasonable one: data is costly.

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