Activate Issue-Based Audiences for Your Campaigns

The majority of Tunnl audiences are built using a survey-based approach that is commonly referred to as microtargeting.

We can survey the entire country, individual states, or another custom geography based on our clients’ target location and campaign needs. Based on the survey responses, our team of data engineers uses machine learning and manual data analysis to create models that match every American adult into groups based on their sentiments toward key issues, their behaviors and interests, or their demographics.

The hundreds of ready-to-reach audiences in Tunnl’s Prebuilt Audience Suite are included with a Tunnl Plus subscription. Ready to access robust end-to-end solutions and maximize the impact of your digital campaigns? Request a personalized demo or connect with our sales team to get started.

Prebuilt audiences offer on-demand, precise targeting solutions for issue-based advertisers and their agencies but they do not cover every issue. 

To maximize the precision of your campaigns, custom audiences are the ultimate solution. Our microtargeting team will conduct custom surveys and model exclusive audiences that help you reach the right people. Learn more about custom audiences in our article, “Custom Audience Subscriptions: What Are They and Do I Need One?”

Ad platforms and DSPs charge data usage fees to advertisers who use third-party audience data like the Tunnl platform's prebuilt audiences.

But since third-party audiences like ours allow you to reach the right people with every impression, data usage fees are worth the maximized impact and ROI you earn when using them. 

Data usage fees will vary based on the size of your buy and where you advertise, but here's a rough idea of what to expect.

• 10% of media in major social channels
• $1.50 CPM on programmatic display and in most DSPs
• $2.50 CPM in OTT/CTV-specific platforms
• $1.00 CPM increase for premium audiences that leverage additional data
• When applicable, custom pricing accounts for third-party platform requirements like The Trade Desk’s hybrid pricing

You can learn more about data usage fees, including how to estimate them and plan your campaign budget accordingly, in our article, "Data Usage Fees: How Much Does It Cost To Activate Third-Party Audience Data?"